1.02. CAREERS. INTANGIBLE SERVICES.
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Services are intangible; services cannot be touched. Each service offering is unique and cannot be exactly repeated . All burgers of a particular flavor at McDonalds are almost identical. However, the same is not true of the service rendered by the same counter staff consecutively to two customers.
Some careers are actually focused on customer service.
Representatives handle complaints and can make the difference in whether or not an unhappy customer remains a customer.
This marketing career involves determining why customer do what they do. Tries to answer why certain people vacation in winter; why certain people always eat at Olive Garden, etc.
A marketing researcher could be classified as the “Sherlock Holmes” of marketing. These investigators look for clues as to what customers want and need, as well as why customers do what they do.
Advertising uses a variety of media to catch customers’ attention, inform them of products, and persuade them to buy.
Some of these media are the internet, radio, television, newspapers, magazines, billboards, and catalogs.
Public relations professionals strives to build and maintain positive relationships with the public anticipating problems, handling complaints, communicating with the media, and building a positive public image for the company
Product managers create, test, and decide how a product will be packaged. They direct and coordinate all aspects of the product.
Channel management is the processes by which marketers ensure that products are distributed to customers efficiently and effectively.
Communication, the exchange of info. in which the words/gestures are understood in the same way by both the speaker and the listener, is at the center of all mktg. activities.
Communicating with people is crucial because mktg. involves continuous interaction with customers.
Purchasing is a marketing function. Although math skills and technological know-how are often needed to carry out marketing activities, their successful completion and use are based on communication.
Sales careers involve satisfying customer needs with products. Makes first impression with potential customer.
By booking rooms, you are helping the vacationers.
Customer service is helping the customers with problems.
Communicating with people is crucial in marketing because marketing involves continuous interaction with customers and coworkers.