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Vibrant Media. Innovative Electronic Marketing. Email marketing in SA. Web traffic in SA has increased by 50% in the past year Local audience expanded by 42.5% to 6.48m users The number of active Internet and email users has doubled in the past year

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vibrant media

Vibrant Media

Innovative Electronic Marketing

email marketing in sa
Email marketing in SA
  • Web traffic in SA has increased by 50% in the past year
  • Local audience expanded by 42.5% to 6.48m users
  • The number of active Internet and email users has doubled in the past year
  • 66% of internet usage takes place in businesses
about vibrant media
About Vibrant Media
  • Vibrant Media has been providing business to business Digital Marketing solutions for 15 years
  • At the forefront of email marketing since 1998
  • Focussing on tailor made messages designed to reach the correct target market, therefore generating the correct leads
  • Currently distributing more than 1 million targeted emails each month
the database
The Database
  • The “Decision Makers Database” have been developed over the past 15 years
  • The database can be segmented via geographic area, industry, type of management and level of management
  • All record are updated on a continuous basis
  • All records can Opt out at any time. This is not just about following the law, it makes business sense
focussing on b2b
Focussing on B2B
  • Business executives prefer receiving email on Mondays and Tuesdays
  • Opening rates are highest on Fridays (6.2% - 7.1%)
  • Best days for click through rates will vary according to: the month of the year; the type of product; and the target market
  • Open and click through rates decrease as list size increases – strongest case for effective segmentation
calculating response rates
Calculating Response Rates
  • Opening rates - declining dropping by an average of 1.8% per quarter
  • Declining opening rates are due to image blockers and firewall software
  • Click through rates - remain stable
  • Unsubscribe rates – remain steady at 0.25%
  • 65% of unsubscriptions are due to “irrelevant” emails – remain focussed on the target market
email tracking
Email Tracking
  • All emails that contain hyperlinks to other pages are tracked
  • This is known as the “click-through rate”
  • The tracked data is captured onto the online system to show the number of recipients that has clicked on those specific hyperlinks
  • This can give the client an idea of the type of information the recipients are interested in
newsletters
Newsletters
  • Building long term relations ships with existing and future
  • Creating constant brand awareness
  • Tool for supplying information, but can be effective marketing tool as well
  • 36% of recipients favour monthly newsletters, 25% favour weekly
  • BUT, nearly one quarter (24%) of people subscribing to newsletters use a false or secondary email address when opting in
what makes an email successful
What Makes an Email Successful?
  • The Subject Line – choose the correct words to ensure that you recipient will become interested
  • Make use of pictures and graphics that will help to sell your product/service
  • Place the most important information at the top
  • Focus on the benefits and value your product and service has to offer
  • Make sure that people are able to respond
other services
Other Services
  • Online Event Management
  • Viral Campaigns
  • Website Development
  • Online Surveys
  • Digital Design
  • Database Platforms
  • Database Maintenance
database maintenance
Database Maintenance
  • Data deteriorates at an estimate 27% per annum
  • Keeping in touch with current clients are as important as attracting new clients
  • Old and invalid data blocks the flow of communication and can cost you valuable time and money
  • Vibrant Media specialises in: business to business database cleaning; call centres; CRM applications; developing and maintaining in-house database
online event management
Online Event Management
  • The designing of invitations and all other promotion material
  • Campaign Management Software which tracks responses
  • Extract of a targeted database, as well as distribution of personalised invitations
  • Recipients are able to register online – all responses captured
online event management31
Online Event Management
  • All data stored electronically in a password protected environment, accessible to the client through the Internet
  • Automatic confirmation of registration
  • Reservations and online updates of availability
  • Payment and other reminders are regularly scheduled prior to the event
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