TM
Download
1 / 15

An Interactive Marketing Experience - PowerPoint PPT Presentation


  • 102 Views
  • Uploaded on

TM. An Interactive Marketing Experience. Our Mission. Drive our client’s business by leveraging both brand equity and promotional messages to support their marketing plans and building sales. 33 Million Square Feet Signs!. “Largest Form of Advertising In The World”. What is a Sky Billboard™.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' An Interactive Marketing Experience' - emerson-vinson


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

TM

An Interactive Marketing Experience


Our mission
Our Mission

  • Drive our client’s business by leveraging both brand equity and promotional messages to support their marketing plans and building sales.


33 Million Square Feet Signs!

“Largest Form of Advertising In The World”


What is a sky billboard
What is a Sky Billboard™

  • Sky Billboard™: A message reminiscent of dot matrix printing produced by our five aircraft at approximately 10,000 feet or 3,048 meters altitude.

  • Each character stands approximately 1,250 feet or 381 meters from top to bottom.

  • Each character takes about 4 seconds to produce.

  • A single twenty character sky billboard™ can span up to 5 miles or 8 kilometers across the sky yet be easily read by your target audience.

  • We can skytype in English, Spanish, German, French, Italian, and some dialects of Japanese and Chinese.


Banners blimps skytyping nothing compares to skytyping in size or reach
Banners, Blimps & Skytyping -Nothing Compares to Skytypingin Size or Reach


Sky billboard coverage
Sky Billboard™ Coverage

Area Calculation: 30 degree area of circle is (30/360)*pi*(r)^2 = (30/360)*3.1415*(15)^2 = 58.9 sq. miles

Area of rectangle = 15*5 = 75 sq. miles

Total Area = 58.9+58.9+75 = 192.8 sq. miles

15 Miles

or

24 Kilometers

Total Area = 192.8 sq. Miles

or

499.87 sq. kilometers


Impact map los angeles
Impact Map – Los Angeles

Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2


Impact map new york
Impact Map – New York

Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2


Skytyping is cost effective and efficient
Skytyping is Cost Effective and Efficient

  • Example Market; New York, NY

  • Market population/density per square mile = 24,408 (2000 census)

  • Square miles covered by one skytyped message = 193

  • Potential viewer impressions per skytyped message = 4,710,744

  • Number of skytyped messages displayed = 10

  • Total potential viewer impressions = 47,107,440

  • Outdoor ad viewership factor = 65%

  • Net viewer impressions = 30,619,836

  • Divided by 1,000 = 30,619

  • Total cost of skytyping campaign = $15,000.00 (half the cost of one spot during network news)

  • CPM = $0.51


Skytyping compares favorably to traditional media costs
Skytyping Compares Favorably to Traditional Media Costs

Depending on the targets specified,

  • Spot TV in NY will exceed a CPM of $30/m

  • Local radio about $5/m


Why skytyping
Why Skytyping?

  • Reach mass audiences

  • Appeals to all demographics

  • Skytyping is a one-of-a-kind aerial medium

  • Interactive marketing experience – great recall, great retention

  • Variable copy – not static (can even be programmed on the fly!)

  • Access to premium events, and access to where no other advertising can be displayed

  • Generates collateral media


Strategic uses of skytyping
Strategic Uses of SkyTYPING

  • Brand launches, brand awareness

  • Corporate identity – have your own skytyping squadron

  • Call to action/increase “dot.com” hits

  • SMS SkyTexting – creating instant ROI and lead generation

  • Guerilla marketing

  • Use skytyping to create unique television commercials

  • Static displays

  • Air shows

  • Events or geographic locations where advertising is not easily available



Total sponsorship available
TotalSponsorship Available


For International and National Skytyping campaigns or Airshow Sponsorships, Please Call: 1-888-SKYTYPE.

West Coast SkytypersSkytypers, Inc.10650 San Sicily Street Las Vegas Nevada 89141 Tel: 1-888-SKYTYPEFax: 866-479-2582Email: [email protected]

CEO/Squadron Commander

Greg Stinis – [email protected]

PRESIDENT

Stephen Stinis – [email protected]

East Coast Skytypers SNJ-2 Corporationc/o Atlantic Aviation Route 109, Republic AirportFarmingdale, New York 11735Tel: 1-888-SKYTYPEFax: 631-350-1583Email: [email protected]

Flight Leader

Larry Arken – [email protected]


ad