An Interactive Marketing Experience

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# An Interactive Marketing Experience - PowerPoint PPT Presentation

TM. An Interactive Marketing Experience. Our Mission. Drive our client’s business by leveraging both brand equity and promotional messages to support their marketing plans and building sales. 33 Million Square Feet Signs!. “Largest Form of Advertising In The World”. What is a Sky Billboard™.

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TM

An Interactive Marketing Experience

Our Mission
• Drive our client’s business by leveraging both brand equity and promotional messages to support their marketing plans and building sales.

33 Million Square Feet Signs!

“Largest Form of Advertising In The World”

What is a Sky Billboard™
• Sky Billboard™: A message reminiscent of dot matrix printing produced by our five aircraft at approximately 10,000 feet or 3,048 meters altitude.
• Each character stands approximately 1,250 feet or 381 meters from top to bottom.
• Each character takes about 4 seconds to produce.
• A single twenty character sky billboard™ can span up to 5 miles or 8 kilometers across the sky yet be easily read by your target audience.
• We can skytype in English, Spanish, German, French, Italian, and some dialects of Japanese and Chinese.
Sky Billboard™ Coverage

Area Calculation: 30 degree area of circle is (30/360)*pi*(r)^2 = (30/360)*3.1415*(15)^2 = 58.9 sq. miles

Area of rectangle = 15*5 = 75 sq. miles

Total Area = 58.9+58.9+75 = 192.8 sq. miles

15 Miles

or

24 Kilometers

Total Area = 192.8 sq. Miles

or

499.87 sq. kilometers

Impact Map – Los Angeles

Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2

Impact Map – New York

Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2

Skytyping is Cost Effective and Efficient
• Example Market; New York, NY
• Market population/density per square mile = 24,408 (2000 census)
• Square miles covered by one skytyped message = 193
• Potential viewer impressions per skytyped message = 4,710,744
• Number of skytyped messages displayed = 10
• Total potential viewer impressions = 47,107,440
• Outdoor ad viewership factor = 65%
• Net viewer impressions = 30,619,836
• Divided by 1,000 = 30,619
• Total cost of skytyping campaign = \$15,000.00 (half the cost of one spot during network news)
• CPM = \$0.51
Skytyping Compares Favorably to Traditional Media Costs

Depending on the targets specified,

• Spot TV in NY will exceed a CPM of \$30/m
Why Skytyping?
• Reach mass audiences
• Appeals to all demographics
• Skytyping is a one-of-a-kind aerial medium
• Interactive marketing experience – great recall, great retention
• Variable copy – not static (can even be programmed on the fly!)
• Generates collateral media
Strategic Uses of SkyTYPING
• Brand launches, brand awareness
• Call to action/increase “dot.com” hits
• SMS SkyTexting – creating instant ROI and lead generation
• Guerilla marketing
• Use skytyping to create unique television commercials
• Static displays
• Air shows
• Events or geographic locations where advertising is not easily available

For International and National Skytyping campaigns or Airshow Sponsorships, Please Call: 1-888-SKYTYPE.

West Coast SkytypersSkytypers, Inc.10650 San Sicily Street Las Vegas Nevada 89141 Tel: 1-888-SKYTYPEFax: 866-479-2582Email: [email protected]