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Institutional Marketing at UW-Madison. Institutional Marketing at UW-Madison. Mission To create, integrate, transfer and apply knowledge through innovative programs of research, teaching and public service. Vision

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Institutional Marketing at UW-Madison

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Institutional marketing at uw madison

Institutional Marketing at UW-Madison

Institutional marketing at uw madison1

Institutional Marketing at UW-Madison

  • Mission

    • To create, integrate, transfer and apply knowledge through innovative programs of research, teaching and public service.

  • Vision

    • To sustain and strengthen our position of preeminence in research and higher education.

  • Inspiration

    • Students, faculty and staff are motivated by a tradition known as the "Wisconsin Idea," described by UW President Charles Van Hise in 1904 as the compelling need to carry "the beneficent influence of the university . . . to every home in the state."

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Institutional Marketing at UW-Madison

  • Values and Priorities

    • Promote research

    • Advance learning

    • Accelerate internationalization

    • Amplify the Wisconsin Idea

    • Nurture human resources

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Institutional Marketing at UW-Madison

  • Positioning Statement

    • The University of Wisconsin-Madison is a catalyst, where people create change both in themselves and in the world through innovation and exploration.

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Institutional Marketing at UW-Madison

  • Brand Promise

    • UW-Madison provides a comprehensive educational environment in which intelligent, spirited students and scholars can work together to create change that influences Wisconsin and the world.

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Institutional Marketing at UW-Madison

  • Brand Attributes

    • Intelligent

    • Spirited

    • Engaging

    • Beautiful

    • Friendly

    • Midwestern

    • Comprehensive

    • Big

    • Challenging

    • Progressive

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Institutional Marketing at UW-Madison

  • Points of Pride

    • The Wisconsin Idea

    • Academic distinction

    • Groundbreaking research

    • Global vision

    • Midwestern values

    • Badger spirit

    • Progressive history

    • Beautiful, historical campus

    • Limitless opportunities

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Institutional Marketing at UW-Madison

  • Tools available at

    • Graphic identity guidelines

    • Logos (multiple formats)

    • Branded powerpoint templates

    • Branded nametag templates

    • Branded mailing label templates

    • Branded fax cover sheet templates

    • Editorial style guide

    • Internet guide

    • Communications policies

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Institutional Marketing at UW-Madison

Forward. Thinking.

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Institutional Marketing at UW-Madison

  • Print ad campaign objectives:

    • grow the level of awareness and support for UW-Madison;

    • put a human face on a large institution;

    • help create a favorable environment for taxpayer support of the university.

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Institutional Marketing at UW-Madison

  • Broadcast ad campaign

    • UW-Madison TV ads aired during football, basketball and hockey seasons in 2007; seen by more than 13 million viewers.

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