Presented by fiona milton clayton gary
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Presented by: Fiona, Milton, Clayton, Gary. Background. French  apparel  company, La Chemise Lacoste founded in 1933. Founders: René Lacoste , André Gillier. Known as BCBG (Bon Chic Bon Genre). Recognized by green crocodile label. 2005: 110 countries (pays), 50 million products.

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Background
Background

French apparel company, La Chemise Lacostefounded in 1933

Founders: René Lacoste, André Gillier

Known as BCBG (Bon Chic Bon Genre)

Recognized by green crocodile label

2005: 110 countries (pays), 50 million products


Tennis and ren lacoste

Unveiled remarkable invention – the steel raquette de tennis

The French tennis team won at Davis Cup, with “a crocodile on their hearts”

Won his first junior tournament at Paris Tennis Club court

Tennis and René LACOSTE

1921

1928

1933

1961

1963

1991

  • Won his 2nd Wimbledon Singles title,

  • Davis Cup,

  • Publishes “Tennis”

Launched first LACOSTE polo shirt in white “jersey petit piqué”

Designed the first LACOSTE chaussures de tennis


L12 12 the code name
L12.12 the code name

  • A revolutionized polo shirt design to replace uniform

  • L for lacoste

  • 1 for its unique fabric, cotton petit piqué

  • 2 for the short sleeved design

  • 12 for the number of versions that Lacoste finally selected



Save your logo
“Save Your Logo”

  • 13 countries in the world have fewer than 5000 crocodiles left

  • Protection of biodiversity on the planet

  • Safeguard projects all over the world

  • Release, preservation, breeding, financial aid, research



Le vocabulaire
Le Vocabulaire

  • La chemise- the shirt

  • Bon Chic Bon Genre- preppy

  • Pays- countries

  • Un peu d’air sur terre


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