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How Sponsors of the NBA Market Themselves

How Sponsors of the NBA Market Themselves. By Jason Cockerham and Adam Fussell. Draft activation: EA Sports imports its (Madden Plan). How many people watched the NBA draft last year? Who was the Presenting Sponsor of this years NBA Draft? How much did they spend for this privilege?.

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How Sponsors of the NBA Market Themselves

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  1. How Sponsors of the NBA Market Themselves By Jason Cockerham and Adam Fussell

  2. Draft activation: EA Sports imports its (Madden Plan) • How many people watched the NBA draft last year? • Who was the Presenting Sponsor of this years NBA Draft? • How much did they spend for this privilege? Commissioner David Stern congratulates 1st overall pick John wall for his achievement at the 2010 NBA draft in New York City.

  3. EA Sports Marketing Strategies • Presenting sponsor of NBA Draft • At Draft: had “gaming stations” in and around Madison Square Garden where fans could try out their new game. • Pic from article

  4. EA Sports Marketing Strategies Continued • Unveiled Kevin Durant as the cover athlete to their new game. • Had photo booths where fans could take their picture to pretend to be the cover athlete of the NBA Elite 2011.

  5. HP Marketing Strategies • The cards containing the actual team picks will be processed on HP PCs with Touchsmart technology then printed on HP printers before they are handed to the commissioner and read aloud. • The green room will also feature HP PCs, and draftees will be encouraged to use them for blogging and social networking.

  6. Kia Marketing Strategies • will display its Sorento crossover SUV and the Forte economy coupe outside the MSG venue. • It will also have a green screen photo booth, and give away branded Kia/NBA draft drawstring knapsacks.

  7. Gatorade and Product Placement • Product Placement is when a product is used in a show (NBA draft in our case) is not explicitly mentioned, but is shown numerous times throughout the broad cast. • Greenroom, Tables, Drink Machines

  8. T-mobile’s marketing strategies • ramped-up presence on NBA.com includes sponsorship of the mock draft and the draft prospects index on the site. • NBA fans got online for weeks before the draft checking who their teams were going to draft. Each time someone logs into the site to do that they see the t-mobile logo above all the information.

  9. Taco bell uses an NBA Commentator for Marketing • Ran a commercial with NBA commentator Charles Barkley the “$2 meal deal”. Apparently, Taco bell isn't the only unhealthy product Charles endorses!

  10. Post Questions • What NBA spokesperson was seen endorsing taco bell? • How did Gatorade advertise in the draft? • Who is the cover athlete for the new NBA ELITE 11 game?

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