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DOUBLE. Marketing Jeopardy. PUBLICITY & PR. DISTRIBUTION. PROMOTION. MEDIA. MERCHANDISING. $200. $200. $200. $200. $200. $400. $400. $400. $400. $400. $600. $600. $600. $600. $600. $800. $800. $800. $800. $800. $1000. $1000. $1000. $1000. $1000.

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Presentation Transcript

DOUBLE

Marketing Jeopardy

PUBLICITY & PR

DISTRIBUTION

PROMOTION

MEDIA

MERCHANDISING

$200

$200

$200

$200

$200

$400

$400

$400

$400

$400

$600

$600

$600

$600

$600

$800

$800

$800

$800

$800

$1000

$1000

$1000

$1000

$1000


Promotion 200

PROMOTION$200

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor


Promotion 400

PROMOTION $400

Placing newsworthy information about a company, product, or person in the media


Promotion 600

PROMOTION $600

All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness


Promotion daily double

PROMOTION DAILY DOUBLE

A company’s publicized endorsement and/or financial support for an event, team, or individual


Promotion 1000

PROMOTION $1000

Certificates given to customers entitling them to cash discounts on goods or services


Media 200

MEDIA$200

Newspapers and magazines are categorized as this type of media.


Media 400

MEDIA $400

Outdoor signs available to local, regional, or national advertisers.


Media 600

MEDIA $600

Newsletters, catalogs, flyers, samplers, circulars, etc. sent by U.S. post office.


Media 800

MEDIA $800

Broadcast media include ____________ and _____________.


Media daily double

MEDIA DAILY DOUBLE

The most expensive type of advertising.


Merchandising 200

MERCHANDISING$200

A sign that is used to display the store name.


Merchandising 400

MERCHANDISING $400

The coordination of all physical elements in a place of business so that it projects the right image to its customers.


Merchandising 600

MERCHANDISING $600

The total exterior of a business.


Merchandising 800

MERCHANDISING $800

Selling space, merchandise space, personnel space, and customer space refers to ___________.


Merchandising 1000

MERCHANDISING $1000

Window displays designed to sell merchandise.


Publicity and pr 200

PUBLICITY AND PR$200

Any activity designed to promote goodwill toward a business.


Publicity and pr 400

PUBLICITY AND PR $400

Tuition reimbursement, sick leave, profit sharing and health and wellness programs for workers are examples of things to develop good ___________ ____________.


Publicity and pr 600

PUBLICITY AND PR $600

A prewritten story about a company sent out by the company about something news worthy.


Publicity and pr 800

PUBLICITY AND PR $800

A folder containing articles, news releases, feature stories, and photographs about a company, product, or person.


Publicity and pr 1000

PUBLICITY AND PR$1000

National companies often employ __________ _________ _________ to handle customer complaints and to serve as consumer advocates with the firm.


Distribution 200

DISTRIBUTION$200

Channel members that negotiate the title of goods for buyers and sellers, but do not take title themselves.


Distribution 400

DISTRIBUTION $400

The path a product takes from manufacturer or producer to the final user.


Distribution 600

DISTRIBUTION $600

Home shopping TV networks are considered this type of retail outlet.


Distribution 800

DISTRIBUTION $800

Another name for intermediaries.


Distribution 1000

DISTRIBUTION $1000

Middlemen that sell to the ultimate consumer market.






DOUBLE

BUSINESS LAW

BUSINESS PROCEDURES

INTERNATIONAL

BUSINESS

BUSINESS

CALCULATIONS

FBLA KNOWLEDGE

$200

“3”

$200

“Identify the Problem”

$200

“Trade Barriers”

$200

“30 Days”

$200

“$20”

$400

“$10.00”

$400

“Absolute Advantage”

$400

“Leader”

$400

“Common Stock”

$400

“$768”

$600

“Voucher Check”

$600

“Oligopoly”

$600

“Blue and Gold”

$600

“Mail Fraud”

$600

“$1840”

$800

“Flextime”

$800

“Bow”

$800

“Secretary”

$800

“Authorized Shares”

$800

“$219.45”

$1000

“Optical Character Recognition”

$1000

“Reengineering”

$1000

“Service, Education, Progress”

$1000

“40”

$1000

“$2160”


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