Environment for Development
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Environment for Development. United Nations Environment Programme . Commit to action! Join the Billion Tree Campaign. United Nations Environment Programme Plant for the Planet: The Billion Tree Campaign. The Billion Tree Campaign was launched on

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United Nations Environment Programme

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United nations environment programme

Environment for Development

United Nations Environment Programme


United nations environment programme

Commit to action!

Join the Billion Tree Campaign

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

The Billion Tree Campaign was launched on

8 November 2006 during the Climate Change Conference, but effectively began on 1 January 2007 for an initial period of one year

Pledged trees: 303,641,385

(as of 16 February 2007)

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Recent pledges

Civil society

Governments

Cameroon – 45 million trees

Myanmar – 20 million trees

Venezuela – 20 million trees

Haiti – 1 million trees

National Council of Women in Kenya – 2 million trees

Care for the Environment Uganda – 200,000 trees

WWF/Adena – 50,000 trees

Anadolu Kartallari Spor Kalubu – 1,000 trees

Private sector

Fundación Santiago Rey Fernández-Latorre – 9,000 trees

Biocalidad S.L. – 2,500 trees

Tambopaxi – 1,500 trees

Acorn Training and Consulting – 1,000 trees

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

“The symbolism – and the substantive significance – of planting a tree has universal power in every culture and every society on Earth, and it is a way for individual men, women and children to participate in creating solutions for the environmental crisis” .

Al Gore, Earth in the Balance

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Trees absorb pollution

Trees protect water catchments

Trees reduce soil erosion

Trees produce life-giving oxygen

Trees mitigate climate change

Trees help to cool cities

Trees are culturally important

Trees provide habitat for wildlife

Trees are a legacy for future generations

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

  • The Campaign aims to:

    • Build on existing programmes

    • Foster partnerships

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Target groups:

Individuals

Children and youth

Schools

Civil society and NGOs

Farmers

Community groups

Private sector

Local and national governments

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Each pledge can be anything from a single tree to 10 million trees or more

3-stage process:

PLEDGE, PLANT, CONFIRM

Participants receive a certificate

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

The campaign encourages the planting of indigenous trees that are appropriate to the local environment

Advice on tree planting is available via the website

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Patron: Wangari Maathai

When we are planting trees sometimes people will say to me, "I don't want to plant this tree, because it will not grow fast enough". I have to keep reminding them that the trees they are cutting today were not planted by them, but by those who came before. So they must plant the trees that will benefit communities in the future. I remind them that like a seedling, with sun, good soil, and abundant rain, the roots of our future will bury themselves in the ground and a canopy of hope will reach into the sky.”

Wangari Maathai

Unbowed: One Woman’s Story

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Co-patron: His Serene Highness Albert II

Sovereign Prince of Monaco

“I believe in the symbolic strength of the Plant for the Planet Billion Tree Campaign and I sincerely hope it will meet our expectations, far beyond the welfare linked to replanting trees, to benefit future generations.”

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

The anchor of the Campaign is the websitewww.unep.org/billiontreecampaign

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

  • Other information materials include:

    • Information kits

    • Press releases

    • Photo resources

    • Statements

    • Short animation

    • Downloadable logos

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

Partnership possibilities for the private sector

Launch of tree planting campaign throughout corporate network (UNEP will grant use of own logo and campaign logo)

International advertising roll-out for the campaign in partnership with UNEP

Introduction of Billion Tree Campaign “teaser” on corporate products

Placement of corporate press releases and announcements related to the Campaign on the UNEP website

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

The race is on

The challenge:

to PLANT,

CARE for

and RAISE

1 billion trees

in 2007

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


United nations environment programme

The Billion Tree Campaign

We need YOUR involvement

United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign


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