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4248 Probiotic and Prebiotic Dairy Foods A Strategic Review of the Australia and New Zealand Market April 2003

4248 Probiotic and Prebiotic Dairy Foods A Strategic Review of the Australia and New Zealand Market April 2003.

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4248 Probiotic and Prebiotic Dairy Foods A Strategic Review of the Australia and New Zealand Market April 2003

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  1. 4248 Probiotic and Prebiotic Dairy FoodsA Strategic Review of the Australia and New Zealand MarketApril 2003 “The onus rests on dairy producers to increase their commitment to the probiotic and prebiotic segment on both R&D and marketing fronts. Only then can the Australian and New Zealand market approximate the level of activity and innovation that the more evolved functional food markets of Japan and Europe boast of today.” Ivan Fernandez Food and Beverage Group

  2. Key Features of this Report • On-the-ground coverage of Australia and New Zealand markets • Proven methodology based on extensive primary research, supported by in-depth secondary research • High strategic value of insights and recommendations presented • Study of the key challenges and the significant drivers and restraints impacting this market • Detailed product and consumer demand analysis • Analyst insights on the competitive environment • Specific strategic recommendations for corporate-level decision-making, marketing and R&D

  3. Market Drivers • Heightened consumer interest in probiotics • Increased popularity of yoghurts • Ageing population demographic, which drives demand for functional foods • Stress-induced lifestyle diseases, which spur search for food-based drug substitutes • Shift in self-medication approach

  4. Market Restraints • Poor consumer understanding of probiotic and prebiotic concepts • Under-investment in marketing • Inability to make specific health claims • Limited stability of probiotics

  5. Who Will Benefit? Existing Companies in the Market and Potential New Entrants • Dairy Product Producers (Yoghurt, Fermented drink, Ice cream, Cheese etc) • Suppliers of Probiotic Strains and Prebiotics And … Investment Community Industry Information Services Industry Associations Distributors and Retailers

  6. Key Market Participants • Dairy Manufacturers • BioFarm Products Limited • Bulla Dairy Foods • Dairy Farmers • Fonterra Co-operative Group • Jalna Dairy Foods Pty Ltd • Lemnos Foods Pty Ltd • Mundella Foods Pty. Ltd • National Foods Limited • Nestle Australia • New Zealand Mil k • PB Foods Ltd • Pauls Limited (Parmalat) • Serra Natural Foods • Yakult Australia Pty. Ltd. • Probiotic and Prebiotic Ingredient Manufacturers • Chr. Hansen • Danisco Australia Pty. Ltd. • DSM Food Specialties Australia Pty. Ltd. • Mandurah Australia • National Starch • Rhodia • Valio Ltd.

  7. For More Information • Call +61 2 9252 9266 • Fax +61 9252 8066 • E-mail australia@frost.com • Visit www.frost.com

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