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WP 2 Communication and marketing

WP 2 Communication and marketing. General Assembly. 26.02.2014. Progress achieved since 11 .2013. Activity (from work package timeline). Progress. Status. Status / Progress Description (incl. Issues). Stakeholders engagement. Participation in events , development of articles ,

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WP 2 Communication and marketing

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  1. WP 2 Communication and marketing General Assembly 26.02.2014

  2. Progress achieved since 11.2013 Activity (from work package timeline) Progress Status Status / Progress Description (incl. Issues) Stakeholders engagement Participationinevents, development of articles, IT Industry could be moreinvolved Responsible: all WP2 partners Development of social media Increseinnumber of fans and followers, preparation of social media strategy Responsible: ICI Bucharest (Romania), ILIM (Poland) e-SENS video e-SENS video inpreparation, should be available on CeBIT Responsible: scenario: ILIM, 360 rrad Development: 360 Grad Communication of WP6 results Technicaldifficultiesencountered Responsible: IT. NRW (website) ILIM (content) Use these to show completion ¼, ½; ¾ or fully completed Use these to show status. Green on track; amber = delayed; red attention needed e-SENS MB progress template v01.ppt

  3. Webzine Technicaldifficultiesencountered Responsible: IT. NRW (website) ILIM (content) D2.3 Report on communicationactivities Draft version of the report will be finalizedthisweek Responsible: ILIM 26th February 2014, Baarn

  4. Hall 7 – Public SectorParc • 100 qm – 125 qm - common LSP booth • Interactive map of Europe • Ice cream bar • Information line • RFID table

  5. e-SENS Management WPX

  6. Freetickets available e-SENS MB progress template v01.ppt

  7. Events • Over 45 events mapped by project partners • Participation arranged on 10 events • Internet in Public Administration and self-Government Conference – Czech Republic, April 2014 • SEMIC – Greece, April 2014 • Med-e-Tel – Luxembourg, April 2014 • Zukunftskongress - Staat & Verwaltung – Germany, July 2014 • e-Government conference "e-förvaltningsdagarna„ - Sweden, October 2014

  8. e-SENS video • Simple and understandable by ordinary citizen • Non technical language • Attractive, attention grabbing • Max 3 minutes Scenario: video game for struggling with public administration in Europe

  9. Social Media 750 stakeholdersreached

  10. Social Media e-SENS Management WPX

  11. Why is SM so important? • Facebook has nearly 50% of all the world’s internet users as active users. • 23% of Facebook users check their accounts more than 5 times a day • On an average, over 400 million tweets being sent per day • 50% of LinkedIn users have their Bachelor’s or Graduate degree • LinkedIn is the most popular for older users

  12. Social Media Strategy • State of play • Aims to achieve • Actions to achieve the goals • How to improve? • Social Media TaskForce • Monthly SM calls • Commoneffort of projectmembers e-SENS Management WPX

  13. Communication of WP6 results • IT Industry • General Public (endusers, multipliers) • MemberStates e-SENS MB progress template v01.ppt

  14. Communication of WP6 results • communication channels: • e-SENS website • Social Media • Newsletter • multipliers • materials: • info graphics, • articles, - press release

  15. Webzine continuation e-SENS MB progress template v01.ppt

  16. e-SENS website • Continuous update of e-SENS website: • News items • Christmas design • Continuous calendar update • Submitted deliverables available • Advisory Policy Board subpage • Soon - subpages on building blocks www.esens.eu

  17. Next steps • Implementation of WP6 communication • WP6 will provide input • e-SENS newsletter – April 2014 • WP leaders will contribute • Stakeholders mapping – April • Each partner will update stakeholders list • Maketing plan for pilots – June 2014 • Common plan elaborated with piloting countries • New layout of Webzine • WP leader suggested a new layout • IT.NRW will implement new layout • Event on 'Interoperability of Public Services', Luxembourg, 2014

  18. Context • Involvement of Luxembourg in the LSP and other cross-border integration projects is increasing. • Local public sector and industry are not sufficiently aware of the actual and future initiatives • Political support is a key point and the new government is an opportunity to tackle Event on 'Interoperability of Public Services', Luxembourg, 2014

  19. Objectives of the event • Raise awareness about the actual European initiatives for public sector and IT industry. • Reinforce the local political support to European projects • Give the participants an outlook of the European strategy for the future (CEF, …) Event on 'Interoperability of Public Services', Luxembourg, 2014

  20. Practicalities • Subject • European interoperability of public services • Title • TBD : Open to your imagination • Date • November 2014 (open to discussion) • Could be a side event of our next GA if it takes place in Luxembourg. Event on 'Interoperability of Public Services', Luxembourg, 2014

  21. Possible presentations • Political intervention (prime minister ?) • Global view of the actual integration framework (LSPs, ISA, SHARE-PSI, …) • Future outlook and trends (CEF, …) (EC) • Focus on the eID case (Stork, Luxtrust ?) • LU Local implication • eID (IT State Center) • Health sector (eSanté agency) • … Event on 'Interoperability of Public Services', Luxembourg, 2014

  22. Open questions • Geographical scope (Local vs European) ? • An e-SENS WP2 event (partialy linked to the previous point) ? Event on 'Interoperability of Public Services', Luxembourg, 2014

  23. Questions ? Marie-Laure.Watrinet@TUDOR.LU Pascal.Lhoas@TUDOR.LU Depending on the signature of the Grant Agreement (under finalization), e-SENS will be an EU co-funded project under the ICT PSP. The project has started working on 1/4/2013 at its own risk.

  24. THANK YOU! 26th February 2014, Baarn

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