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Jamba Juice: Case Study. Presented by: Team Space Dynamite. Jamba’s Mission. “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” - Official Jamba Juice Mission Statement. Company History.

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jamba juice case study

Jamba Juice: Case Study

Presented by:

Team Space Dynamite

jamba s mission
Jamba’s Mission

“Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables”

-Official Jamba Juice Mission Statement

company history
Company History
  • Opened as “The Juice Club” in 1990; name changed in 1995; went public in 1996
  • Kirk Perron was health and nutrition specialist; wanted a fast food alternative
  • Considered industry leader in smoothie market
key services
Key Services
  • Provide the consumer with healthy food in a fun environment
  • Provide a diverse product:
    • Healthy Meal Alternative
    • Energy Boost
    • "Treat" market
environmental scan jamba at rutgers
Environmental Scan:Jamba at Rutgers?
  • Social
  • Economic
  • Technological
  • Competitive
  • Regulatory

Key Factor #2

Key Factor #1

competitive scan
Competitive Scan
  • Likelihood of new entrants:  High
  • Barriers to Entry: Few
  • Existing competitors:  Many
  • Substitutes: Many
fundamental or fad
Fundamental or Fad?
  • Healthy eating is a strong trend
  • “Green” Product
  • Consumer Perception
  • Serves varied purposes
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