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Jamba Juice: Case Study. Presented by: Team Space Dynamite. Jamba’s Mission. “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” - Official Jamba Juice Mission Statement. Company History.

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Jamba juice case study

Jamba Juice: Case Study

Presented by:

Team Space Dynamite


Jamba s mission
Jamba’s Mission

“Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables”

-Official Jamba Juice Mission Statement


Company history
Company History

  • Opened as “The Juice Club” in 1990; name changed in 1995; went public in 1996

  • Kirk Perron was health and nutrition specialist; wanted a fast food alternative

  • Considered industry leader in smoothie market


Key services
Key Services

  • Provide the consumer with healthy food in a fun environment

  • Provide a diverse product:

    • Healthy Meal Alternative

    • Energy Boost

    • "Treat" market


Environmental scan jamba at rutgers
Environmental Scan:Jamba at Rutgers?

  • Social

  • Economic

  • Technological

  • Competitive

  • Regulatory

Key Factor #2

Key Factor #1


Competitive scan
Competitive Scan

  • Likelihood of new entrants:  High

  • Barriers to Entry: Few

  • Existing competitors:  Many

  • Substitutes: Many


Fundamental or fad
Fundamental or Fad?

  • Healthy eating is a strong trend

  • “Green” Product

  • Consumer Perception

  • Serves varied purposes


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