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Structure ie the order and arrangement of ideas and concepts PowerPoint PPT Presentation


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Language Choices TECHNICAL Language ie words/symbols specific to business. - Customer loyalty - Cultural and social sustainability. What. Why. Structure ie the order and arrangement of ideas and concepts. EXPLAIN W hat is the answer

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Structure ie the order and arrangement of ideas and concepts

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Structure ie the order and arrangement of ideas and concepts

  • Language Choices

  • TECHNICAL Languageie words/symbols specific to business

- Customer loyalty

- Cultural and social sustainability

What

Why

Structure

iethe order and arrangement of ideas and concepts

EXPLAIN

What is the answer

Why – give a reason that fits the question context AND business concept

Language Features

CONNECTIVES – linking words and phrases

ie allows the explanation / analysis

Air NZ

  • - In particular, if …

  • and

  • and will become

Social and cultural sustainability


Structure ie the order and arrangement of ideas and concepts

  • Language Choices

  • TECHNICAL Languageie words/symbols specific to business

  • - reputation /brand image

  • sales

  • transport modes

  • (Overseas) customers

  • culture

What

Structure

iethe order and arrangement of ideas and concepts

Why

FULLY EXPLAIN

What is the answer

Why – give a reason that fits the question context AND business concept

x -How – use an example from the business context to support your what answer

How

Language Features

CONNECTIVES – linking words and phrases

ie allows the explanation / analysis

  • - and result in…

  • This would occur because

  • Therefore

  • and

  • if … (then)

  • may also

  • and would have


Structure ie the order and arrangement of ideas and concepts

  • Language Choices

  • TECHNICAL Languageie words/symbols specific to business

  • - stakeholders

  • negative publicity

  • Senior management team

What

Structure

iethe order and arrangement of ideas and concepts

Why

OPENING SENTENCEDescribe the main business concept at the heart of the question Question may not ask for it

Language Features

CONNECTIVES – linking words and phrases

ie allows the explanation / analysis

What

  • This should .. and hopefully

  • so they will be

EXPLAIN

What is the answer

Why – give a reason that fits the question context AND business concept

Why


Structure ie the order and arrangement of ideas and concepts

  • Language Choices

  • TECHNICAL Languageie words/symbols specific to business

Cont’d

What

Why

  • - Board / shareholders

  • strategic response

  • share price

  • stakeholders

  • culturally responsible

Structure

iethe order and arrangement of ideas and concepts

What

EXPLAIN

What is the answer

Why – give a reason that fits the question context AND business concept

Why

Language Features

CONNECTIVES – linking words and phrases

ie allows the explanation / analysis

  • - This should

  • - This will show … and as a result


Structure ie the order and arrangement of ideas and concepts

What

  • Language Choices

  • TECHNICAL Languageie words/symbols specific to business

Why

How

- brand image

- consultants

Structure

iethe order and arrangement of ideas and concepts

Fully Explain

What is the answer

Why – give a reason that fits the business context

x -How – use an example from the business context to support your what answer

Why

What

Language Features

CONNECTIVES – linking words and phrases

ie allows the explanation / analysis

How

Fully Explain

What to why - as a result

Why to How -for example


Structure ie the order and arrangement of ideas and concepts

Structure

iethe order and arrangement of ideas and concepts

  • Language Choices

  • TECHNICAL Languageie words/symbols specific to business

Justified Conclusion

Link (problem requiring strategy) to the key business concept of the questioneg Cultural and social sustainability

Evidence– provide (new*) evidence as to why it will be successful state how the strategy overcomes the key issue * cant just repeat advantage

Justify– briefly outline why (new) evidence means strategy will be successful

  • Cultural sustainability

  • Social sustainability

  • - Marketing edge

Link

Evidence

Justify

Language Features

CONNECTIVES – linking words and phrases

ie allows the explanation / analysis

Justified Conclusion

Justify - Although .. .. but in long run … and therefore


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