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Project Proposal Interactive Media 4101-003

Project Proposal Interactive Media 4101-003. Tara Villanueva Andrew Vanderslice Tony Kratz. ZAVELLE BOOKSTORE. Koja Grille Proposal. Current Web pages:. -About Us. -Menu. -Homepage. Brand Background:. Began as a small food truck on UPENN’s campus in 2003.

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Project Proposal Interactive Media 4101-003

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  1. Project ProposalInteractive Media 4101-003 Tara Villanueva Andrew Vanderslice Tony Kratz ZAVELLE BOOKSTORE

  2. Koja Grille Proposal • Current Web pages: -About Us -Menu -Homepage

  3. Brand Background: • Began as a small food truck on UPENN’s campus in 2003. • Moved to a restaurant location at Temple University in the 2006-2007 school year. • Located on North Broad Street between Oxford and Cecil B. Moore. • Choice restaurant for Korean and Japanese cuisine.

  4. Current Situation: “Here at KOJA Grille, we are committed to serving a great product while providing outstanding service to our customers.” • Positive attitudes: • great food • customizable dishes • excellent dining facilities and service • Negative attitudes • somewhat expensive • unknown presence to many students on campus • Average looking website design at best

  5. Missed Opportunities: • Virtual tour of the restaurant and its dishes • Recommended menu items based on taste preferences • Ability to order ahead online • Events to gain more publicity on campus

  6. Brand Challenges: • Main Competitors • Tepanyaki &Coffee Japanese Korean Food Truck • Located on 12thst. between Norris st. & Berks Mall • Master Wok • Located on Liacouras Walk Between Norris St. & Berks Mall • Expensive food makes it difficult for customers on a budget to return/ college students. • Despite being on campus for several years, restaurant is a relative unknown compared to places like Maxi’s and trucks like The Creperie.

  7. Competitive Analysis: • Tepanyaki & Coffee • Convenient Location • Closer to real Japanese & Korean cuisine • Low prices • Quick service • Master Wok • Chinese cuisine • Convenient location • Prices reasonable for college student budget.

  8. Online/Offline Buzz: • Online:- kojagrille.com- Koja'sFacebook- Koja's MySpace- Koja on MenuPages.com and other various restaurant websites • Offline:- Philadelphia City Paper

  9. Possible Fixes: • Better link placement for sponsors such as Philadelphia Inquirer. • More exciting background image/design. • Update website more frequently.-The careers tab says they are looking for new cashiers, but when called and asked, said they were not. • A link to their Facebook/ Myspace page on the homepage. • More customer interaction on website.

  10. The NosheryProposal Web Design: -Contact -Menu -Homepage

  11. Brand Background: • Noshery began at Temple University at “Avenue North” during the 2006-2007 school year around the same time as Koja. • Located on North Broad Street between Oxford and Cecil B. Moore. • Sells gourmet sandwiches, hoagies, paninis, sushi, and much more.

  12. Current Situation: “A pretty little sandwich shop that’s almost constantly overrun with hungry Temple students, Noshery caters to number-taking classic deli lovers and picky artisanal panini people alike.” –Citypaper.net • Positive attitudes – • Great sandwiches • Large variety of choices • Vegan & vegetarian friendly • Negative attitudes • slightly expensive compared to many places on campus • cramped seating • Website is very bland and plain.

  13. Missed Opportunities: • Virtual tour of the café. • Any image of how the food looks or how the facilities look. • More interaction with Temple campus/events to gain more customers. • Specials for students & faculty. • Better brand recognition.

  14. Brand Challenges: • Expensive menu items may cause some students and faculty to look elsewhere for sandwiches. • Cramped or unavailable seating may turn off potential customers during peak lunch hours. • Needs to find and promote USP (Unique Selling Proposition).

  15. Competitive Analysis: • Noshery’s main competition lies within sandwich places like Jimmy Johns, which is located on the same block. • Cheaper sandwiches and better seating arrangements help Jimmy Johns, other sandwich shops, and (in the case of the former) lunch trucks draw and retain customers. • Also trucks such as Ronny’s Roadside. Jimmy John’s Ronny’s Roadside -Cheap prices -High brand recall -More Variety • Convenient location • Cheap Prices • Fast service

  16. Online/Offline Buzz: • Online:- mynoshery.com- mynoshery.grubhub.comOffline:-N/A

  17. Possible Fixes: • Website looks very bland; looks like it could/should be freshened up. • Menu should be laid out in a better way, right now it requires a TON of scrolling. • Add pictures of the food, especially on the menu and home pages. • Get a custom online ordering system instead of using a premade from grubhub.com. • More frequent updates! The website still considers something that happened in August 2010 as "What's New?"

  18. ZavelleBookstoreProposal ZAVELLE’S BOOKSTORE -Online Shop - Homepage -About Us

  19. Brand Background: ZAVELLE’S BOOKSTORE • Zavelle’s has served Temple University for over 80 years. • Located by North Broad & Oxford. • Seller of discount textbooks for college students.

  20. Current Situation: ZAVELLE’S BOOKSTORE “Serving Temple students for over 80 years and counting.” • Positive Attitudes • Discount books for students on a budget • convenient location • Negative Attitudes • Prices cannot compete with book retailers such as Amazon • Despite being around over 80 years, few students know about its existence. • Website looks as though it were made in the late 90s.

  21. Missed Opportunities: ZAVELLE’S BOOKSTORE • Virtual tour of the bookstore. • Special events to gain recognition on campus. • Offer a greater variety of textbooks in the online shop (many books for non-science/math/business majors are completely unlisted). • Student Testimonials

  22. Brand Challenges: ZAVELLE’S BOOKSTORE • Though ZavelleBookstore is a discount book retailer, prices are still higher than in mainstream online retailers. • Despite being on campus, its location at the very corner of campus contributes to its unknown status, and a student would never go there unless a professor or another student told them about it. • Zavelle’s in-store look is currently unappealing for many students. • Online presence is meager at best.

  23. Competitive Analysis: ZAVELLE’S BOOKSTORE • Temple Bookstore • Individual student sellers • Online sources such as: • Amazon.com • Uloop.com • Ebay.com

  24. Online/Offline Buzz: ZAVELLE’S BOOKSTORE • Online:- zavellebookstore.com- zavellebookstore.mybooksandmore.com- Zavelle'sFacebook- Zavelle's Twitter • Offline: -N/A

  25. Possible Fixes: ZAVELLE’S BOOKSTORE • Some of the text is overlapping and needs to be changed. • The homepage seems cluttered near the top and then sporadic near the bottom. • Overall design is quite underwhelming, could use a redesign for both appearance and functionality purposes.

  26. Thank You!

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