Blue ocean strategy
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Blue Ocean Strategy

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Blue ocean strategy

Blue Ocean Strategy

2006.03.21


Blue ocean strategy


Blue ocean strategy


Blue ocean strategy


Blue ocean strategy

  • 3E :

    Engagement

    Explanation

    Clarity of Expectation

    3E


Blue ocean strategy

  • ~(Thomas Kuhn)The Structure of Scientific RevolutionsParadigm Shift.

  • : Normal Science


Blue ocean strategy

  • Paradigm Shift

  • Paradigm Shift


Blue ocean strategy

--


Blue ocean strategy

()

  • (Cirque du Soleil) ( Ringling Bros. and Barnum & Bailey)


Blue ocean strategy

( Ringling Bros. and Barnum & Bailey)

/

/

:

Cirque du Soleil


Blue ocean strategy

Cirque du Soleil


Blue ocean strategy

:


Blue ocean strategy

:


Blue ocean strategy

:


Blue ocean strategy

  • (P16)

  • ()


Blue ocean strategy


Blue ocean strategy

  • Strategic Move

  • Value InnovationValue Innovation


Blue ocean strategy

  • :/the Value-Cost Trade-Off


Blue ocean strategy

:


Blue ocean strategy

2-1

1990


Blue ocean strategy

2-3


Blue ocean strategy

2-6


Blue ocean strategy

()

()

3-1

NetJets

NetJets

()


Blue ocean strategy

  • (four actions framework)

    • (eliminate)

    • (reduce)

    • (raise)

    • (create)

  • ()()


Blue ocean strategy


Blue ocean strategy

:


Blue ocean strategy

:


Blue ocean strategy


Blue ocean strategy


Blue ocean strategy

  • (search risk)

  • (six paths framework)

    • (alternative vs. substitute)

    • (strategic group)

    • (purchaser,user,influencer)

    • (complementary service/products)

    • vs.


Blue ocean strategy

VS.


Blue ocean strategy


Blue ocean strategy

4 steps


Blue ocean strategy


Blue ocean strategy

    • (buyer utility)

    • (strategic price)

    • (cost)

    • (adoption hurdles)


Blue ocean strategy

:

  • (tipping point leadership)


Blue ocean strategy

:


Blue ocean strategy


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