Blue ocean strategy
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Blue Ocean Strategy

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Blue Ocean Strategy

2006.03.21





  • 3E :

    Engagement

    Explanation

    Clarity of Expectation

    3E


  • ~(Thomas Kuhn)The Structure of Scientific RevolutionsParadigm Shift.

  • : Normal Science


  • Paradigm Shift

  • Paradigm Shift


--


()

  • (Cirque du Soleil) ( Ringling Bros. and Barnum & Bailey)


( Ringling Bros. and Barnum & Bailey)

/

/

:

Cirque du Soleil


Cirque du Soleil


:


:


:


  • (P16)

  • ()



  • Strategic Move

  • Value InnovationValue Innovation


  • :/the Value-Cost Trade-Off


:


2-1

1990


2-3


2-6


()

()

3-1

NetJets

NetJets

()


  • (four actions framework)

    • (eliminate)

    • (reduce)

    • (raise)

    • (create)

  • ()()



:


:




  • (search risk)

  • (six paths framework)

    • (alternative vs. substitute)

    • (strategic group)

    • (purchaser,user,influencer)

    • (complementary service/products)

    • vs.


VS.



4 steps



    • (buyer utility)

    • (strategic price)

    • (cost)

    • (adoption hurdles)


:

  • (tipping point leadership)


:



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