Organizational behavior analysis verizon and at t
This presentation is the property of its rightful owner.
Sponsored Links
1 / 11

Organizational Behavior Analysis: Verizon and AT&T PowerPoint PPT Presentation


  • 99 Views
  • Uploaded on
  • Presentation posted in: General

Organizational Behavior Analysis: Verizon and AT&T. Jorge Cardenas, Rick Farmer, Leslie Menard, and Leslie Morgan OLCU 613 Seminar in Organizational Dynamics February 24, 2011. Verizon Communications, Inc. Based in New York Wireline , wireless communications Broadband Internet

Download Presentation

Organizational Behavior Analysis: Verizon and AT&T

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Organizational behavior analysis verizon and at t

Organizational Behavior Analysis:Verizon and AT&T

Jorge Cardenas, Rick Farmer, Leslie Menard, and Leslie Morgan

OLCU 613 Seminar in Organizational Dynamics

February 24, 2011


Verizon communications inc

Verizon Communications, Inc.

  • Based in New York

  • Wireline, wireless communications

  • Broadband Internet

  • Fiber-optic communications, information and entertainment

  • Formed in 2000 from a merger

    • Bell Atlantic Corp. and GTE Corp.


At t inc

AT&T, Inc.

  • Based in Dallas, Texas

  • Formed in 1997 from four other entities

  • Added BellSouth, Cingular Wireless, YP.com, and AT&T Corp.

  • Mobile broadband and broadband Internet

  • IP-based television and communications

  • Wi-Fi and wireless communications


Organizational behavior

Organizational Behavior

  • Assessed against four areas:

    • Employee Motivation

    • Internal and External Communication

    • Power Bases and Power Structures

    • Organizational Culture

  • Organizations similar in structure

  • Organizations differ in products and culture


Motivation

Motivation

Interview – employee did not feel valued

Tiered sales but competitive environment

Luke Wilson motivational speech

  • Interview – employee felt valued

  • Tiered compensation structure

  • Leadership training and employee development


Communication

Communication

Formal

Memos, meetings, press releases, etc.

Informal

Blogs, email, text messaging, social media

Aspire

Contribution to preventing high school dropouts

  • Formal

    • Memos, meetings, press releases, etc.

  • Informal

    • Blogs, email, text messaging, social media

  • Thinkfinity

    • Extensive website offering database resources and teaching aids for K-12.


Power bases

Power Bases

Reward

Varied benefit packages

Referent

Frequent leadership changes

Legitimate and Expert

Flat organizational structure

Coercive

Unknown

  • Reward

    • LEAD program

  • Referent

    • Shifting leadership

  • Legitimate and Expert

    • Flat organizational structure

  • Coercive

    • Unknown


Culture

Culture

Teamwork with an emphasis on sales

Morale issues

Tiered recognition de-emphasizes individual effort

  • Respect

    • Diversity

    • Inclusion

  • Individual rewards

  • Organization sees “crisis and change as opportunity, not threat”


Conclusions and recommendations

Conclusions and Recommendations

  • Verizon:

    • Individual recognition

    • Training and leadership skills

    • Communications carry value and meaning

    • Rework executive compensation structures

  • AT&T

    • Increase individual rewards

    • Place higher value on human capital


References

References

AT&T. (2011). AT&T: Rethink possible. Retrieved February 15, 2011, from AT&T Company Information: http://www.att.com/gen/investory-relations?pid=5711

AT&T. (2009). Executive Summary: 2009 Citizenship and Sustainability Report. Retrieved February 15, 2011, from AT&T: http://www.att.com/gen/corporate-citizenship?pid=18039

AT&T, Inc. (2011, January). AT&T Code of Business Conduct. Retrieved February 2011, from AT&T: http://www.att.com/Common/about_us/downloads/att_code_of_business_conduct.pdf

Bischoff, G. (2003). Frustrated union attacks Verizon in the pocketbook. Telephony, 244 (15), 12 - 13.

Employee, A. (2011, February 4). (R. Farmer, Interviewer) Burlington, Washington.

Employee, V. (2011, February 5). (R. Farmer, Interviewer) Burlington, Washington.

Gunther, M. (2003). A big win for the little guys. Fortune, 147 (12), 21-22.

Heller, R. (2008, July 8). Employment policy: choosing and implementing the right employment policy is a vital ingredient to the success of a business. Retrieved February 18, 2011, from Thinking Managers: http://www.thinkingmanagers.com/management/emp

Hutson, B. (2010, September). Learning how to LEAD: Verizon helps new employees develop their management potential. Black Enterprise, 41(2), p. 61. Retrieved February 18, 2011, from Academic OneFile via GaleGroup.


References1

References

Mick, J. (2009, December 23). Amid low employee morale, AT&T turns to inspirational speech from Luke Wilson. Retrieved February 17, 2011, from Daily Tech: http://www.dailytech.com/Amid+Low+Employee+Morale+ATT+Turns+to+Inspirational+Speech+From+Luke+Wilson/article17211.htm

Morgenson, G. (2007, June 17). Hear ye, hear ye: corralling executive pay. The New York Times . New York.

Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior (14th ed.). Upper Saddle River, New Jersey: Prentice Hall.

Shields, M. (2010). Verizon's strategy: simple, boring, effective. MediaWeek, 20 (23), 26-27. Retrieved February 14, 2011, from EBSCOhost database.

Verizon Communications. (2009, October 5). Verizon announces restructuring focused on growth acceleration and productivity enhancement. Retrieved February 14, 2011, from Verizon: http://newscenter.verizon.com/press-releases/verizon/2009/verizon-announces.html

Verizon Communications, Inc. (2010). Code of Conduct. Retrieved February 20, 2011, from Verizon Communications, Inc.: https://www22.verizon.com/about/careers/pdfs/CodeOfConduct.pdf

Verizon Communications, Inc. (2011). Corporate Responsibility - Workplace. Retrieved February 15, 2011, from Verizon Communications, Inc.: http://responsibility.verizon.com/home/results/workplace/


  • Login