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JOVENAL G. EDQUILAG RARE Conservation Fellow MABAW REEF MARINE SANCTUARY TAGBILARAN CITY

JOVENAL G. EDQUILAG RARE Conservation Fellow MABAW REEF MARINE SANCTUARY TAGBILARAN CITY. Final Key M essage. Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary !.

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JOVENAL G. EDQUILAG RARE Conservation Fellow MABAW REEF MARINE SANCTUARY TAGBILARAN CITY

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  1. JOVENAL G. EDQUILAG RAREConservation Fellow MABAW REEF MARINE SANCTUARY TAGBILARAN CITY

  2. Final Key Message Protect our source of food and keep it safe for the next generation. Report illegal acts in MabawReef Marine Sanctuary! • Panalipdanangtinubdansaatongpagkaon, alangkanatougsasunodngahenerasyon. ItahoangmgailegalngakalihukansulodsaMabawReef Marine Sanctuary!

  3. Campaign Slogan and Logo

  4. Lessons learned during message/material testing • Personal affirmation • Restructuring my knowledge in making communication materials • Be open and patient, if you like people will embrace your campaign material. • Set aside your personal biases. People may think of something different/ more creative.

  5. Changes as a result of pre-testing of message Technical Changes- choose of words, kind/type of sentence I support the strict enforcement of rules and regulations in Mabaw Reef as a way of upholding responsibility in caring our livelihood, our food , and the food for the next generation. I report illegal acts in Mabaw Reef to share responsibility in protecting our source of food and keeping it safe for the next generation. Message Substance- easily understood, easily remembered, emotional appeal and emotional touch Report illegal acts in Mabaw Reef. Protect our source of food and keep it safe for the next generation.” Protect our source of food and keep it safe for the next generation. Report illegal acts in MabawReef Marine Sanctuary!

  6. draft Campaign Billboard

  7. draft Campaign Poster

  8. draft Campaign T-shirt Draft Campaign Jingle ATONG AMPINGAN ANG MABAW REEF Composed By: PrescillaDoblas, Local Enumerator To be arranged by: Mr. RenerioBalbin, Trainer LobocSchool of Music 1 Mabaw Reef atongampingan Kay bahandesakadagatan Gasakinisakahitas-an Ngamaghatagkanato’gkabuhian 2 Kitangtananmabulahan Busasapag-ampingbugtian Alangsaatongkalampusan Sa pagbalansesakalikupan Chorous Mabaw Reef tam-is ngagasa Puluy-anansakinhasonugmgaisda Sa pagbantaykitamagkahiusa Gasanghataga’gpag-amuma Sa pag-ampingkitamagpakabana Mabaw Reef gasaniBathala . . .

  9. mascot design

  10. plan for campaign launch Campaign Objectives • Increase the level of awareness of the resident fishers in Taloto and Ubujan on the laws and regulation of Mabaw Marine • Increase of resident fishers from Taloto and Ubujan who strongly support in the increase in enforcement of Mabaw MS regulations

  11. Top 3 accomplishments in BROP Construction of Mabaw Reef guardhouse and boundary Markers Formation of the Mabaw Reef Marine Sanctuary Management Committee Community Resource Assessment

  12. Biggest challenge and solution in BR Fully-functional Management Committee Setting up of Mabaw Reef Management Desk

  13. Biggest challenge and solution in SM Goldy to stand alone as Mabaw Reef Pride Campaign Banner! Establish distinguishing image of the campaign materials to attract attention to the campaign message.

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