Core benefit of the product

1. FIVE PRODUCT LEVELS Core benefit of the product Generic product Expected product Augmented product Potential product Philip Kotler defined five levels to a product. These are described in the following slides. The customers choose a product based on their perceived value of it. Satisfaction is therefore the degree to which the use of a product matches the perceived value the customer had when it was purchased. The customer is satisfied only if the actual value is the same or exceeds the perceived value. Source: Marketing management, Kotler, Philip

2. FIVE PRODUCT LEVELS Core benefit of the product • Example text • Fill in your own text • This is an example text • Fill in your own text Core benefit of the product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 1 Source: Marketing management, Kotler, Philip

3. FIVE PRODUCT LEVELS 2 Core benefit of the product • Example text • Fill in your own text • This is an example text • Fill in your own text Generic product • Example text • Fill in your own text • This is an example text • Fill in your own text Generic product Core benefit of the product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 1 This is a version of the product that only contains the characteristics absolutely necessary for it to function. Source: Marketing management, Kotler, Philip Source: Marketing management, Kotler, Philip

4. FIVE PRODUCT LEVELS 2 Generic product • Example text • Fill in your own text • This is an example text • Fill in your own text Expected product • Example text • Fill in your own text • This is an example text • Fill in your own text Generic product Expected product These are the set of attributes or characteristics that buyers normally expect and agree to when they purchase a product 3 This is a version of the product that only contains the characteristics absolutely necessary for it to function. Source: Marketing management, Kotler, Philip

5. FIVE PRODUCT LEVELS 4 Expected product • Example text • Fill in your own text • This is an example text • Fill in your own text Augmented product • Example text • Fill in your own text • This is an example text • Fill in your own text Augmented product Expected product These are the set of attributes or characteristics that buyers normally expect and agree to when they purchase a product 3 Product with additional features, benefits, attributes or related services that differentiate the product from its competitors. Source: Marketing management, Kotler, Philip Source: Marketing management, Kotler, Philip Source: Marketing management, Kotler, Philip

6. FIVE PRODUCT LEVELS 4 Potential product Augmented product • Example text • Fill in your own text • This is an example text • Fill in your own text • Example text • Fill in your own text • This is an example text • Fill in your own text Augmented product Potential product These are all the transformations and changes a product undergo in the future 6 Product with additional features, benefits, attributes or related services that differentiate the product from its competitors. Source: Marketing management, Kotler, Philip

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9. FIVE PRODUCT LEVELS • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text Core benefit of the product Expected product Core benefit of the product Generic product Augmented product • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text • Example text • Fill in your own • Example text Source: Marketing management, Kotler, Philip