MKT 571 Academic Professor / tutorialrank.com

1. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com

2. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 1 DQ 1(UOP Course) MKT 571 Entire Course (UOP Course) MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 1 Individual Assignment Company Marketing Strategy (AT&T) MKT 571 Week 2 Learning Team Assignment Product Offering MKT 571 Week 2 Team Marketing Plan Phase 1  Marketing Phase II: GPS Hedge Trimmers MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 Summary MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution MKT 571 Week 3 Individual Assignment Case Study (Starbucks) What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

3. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing(UOP Course) MKT 571 Week 1 DQ 2(UOP Course) UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. • Individual Assignment: Classic Airlines and Marketing • Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture. • Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate. POST Finished Assignment In the Assignment Forum.

4. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 1 Summary(UOP Course) MKT 571 Week 1 Individual Assignment Company Marketing Strategy (AT&T)(UOP Course) Write a Short Summary about this week MKT 571 Week 1 Individual Assignment Company Marketing Strategy Company’s Marketing Strategy: An Analysis of AT&T

5. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 2 DQ 2(UOP Course) MKT 571 Week 2 DQ 1(UOP Course) We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product This week we are reading about "branding".Here is a recent article on the subject.Comments please.http://www.ksbw.com/money/21467497/detail.html

6. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 2 Team Marketing Plan MKT 571 Week 2 Learning Team Assignment Product Offering(UOP Course) MKT 571 Week 2 Team Marketing Plan Phase 1 Marketing Phase I: GPS 2000 Hedge Trimmers • Learning Team Assignment: Product Offering • Perform a product launch as a team (see Ch. 2 ,pp. 61-67, of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in

7. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 3 DQ 2(UOP Course) MKT 571 Week 3 DQ 1(UOP Course) You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

8. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 4 DQ 1(UOP Course) MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution(UOP Course) Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. • Individual Assignment: Classic Airlines Marketing Solution • Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.

9. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK MKT 571 Week 4 Learning Team Assignment Channel and Pricing Strategies(UOP Course) MKT 571 Week 4 DQ 2(UOP Course) • Learning Team Assignment: Channel and Pricing Strategies • Select a second country as the international market for your product (your home country was selected in Week Two). • Develop channel and pricing strategies for your product launch, including both your domestic and international markets. • Write a 1,050- to 1,400-word paper explaining the following: Post completed assignment in the Assignment Forum Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

10. MKT 571 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com