Unit 1: The Search Engines: Reflecting Consciousness and Connecting . The Mission of Search Engine The Market Share of Search Engine 2.1 Figure of Market Share of S.E . The Human goal of S.E. 3.1 Step for Comprise Search Process 3.2 Who Searches and What do they Search For?
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The Mission of Search Engine
The Market Share of Search Engine
2.1 Figure of Market Share of S.E.
The Human goal of S.E.
3.1 Step for Comprise Search Process
3.2 Who Searches and What do they Search For?
3.3 Conclusion about Web Search
Determining Searcher Intent: A Challenges for Both Marketers and Search
4.1 Types of Queries
4.1.1 Navigational Queries
4.1.2 Informational Queries
4.1.3 Transactional Queries
4.1.4 Research On Queries
How People Search
5.1 Example of Search is Multistep process
How Search Engine Drive Commerce on the web
Eye Tracking: How users Scan Results Pages?
7.1 Blended Search
7.2 Blended Search: Eye Tracking
Click Tracking: How Users Click on Results? Natural Vs. Paid
8.1 Distribution of Search Results and Traffic
8.2 Diagram of CTR by SERP position
8.3 Different Intents and Effects of Listings in Paid vs. Natural Results
8.4 Visibility of Natural vs. Paid Results
8.5 Additional Research
8.6 Interaction between Natural vs. Paid Search
8.7 Other Factor to consider about search and your website
8.7.1 Number of Visits before purchase
8.7.2 Presentation changes made by search engines