Peso web analytics december 8 2010
Download
1 / 19

PESO – Web Analytics December 8, 2010 - PowerPoint PPT Presentation


  • 48 Views
  • Uploaded on

PESO – Web Analytics December 8, 2010. Why Should I Use Web Analytics?. To see how users interact with your site To know what changes to make on your site To see if improvements you make ARE successful. How Can I Take Advantage of Web Analytics?. Know what you want your site to accomplish

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' PESO – Web Analytics December 8, 2010' - elmo-barnett


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Peso web analytics december 8 2010

PESO – Web AnalyticsDecember 8, 2010


Why should i use web analytics
Why Should I Use Web Analytics?

  • To see how users interact with your site

  • To know what changes to make on your site

  • To see if improvements you make ARE successful


How can i take advantage of web analytics
How Can I Take Advantage of Web Analytics?

  • Know what you want your site to accomplish

  • Set up goals to know if they are being met


What things can i learn using web analytics
What Things Can I Learn Using Web Analytics?

  • Visitors

  • Traffic Sources

  • Content

  • Trends and Patterns








What things will i not learn using web analytics
What Things Will I NOT Learn Using Web Analytics?

  • How to interpret the data

  • True usage of your site (JS disabled, shared IP addresses, etc)

  • Accurate tracking from multiple devices (one user/ multiple places)

  • WHY a person visited or left your site

  • Did the user get what they needed?


Case study texas gov 2010 redesign
Case Study: Texas.gov 2010 Redesign

  • In-depth research analysis


Case study texas gov 2010 redesign1
Case Study: Texas.gov 2010 Redesign

  • User Behavior

    • What type of people visited the site?

    • What did they visit?

    • Where did they come from?

    • How often did they use the search bar?

    • What type of keywords/phrases did they enter into a search engine to get here?


Case study texas gov 2010 redesign2
Case Study: Texas.gov 2010 Redesign

  • Plan of action

    • Top pages identified

    • Top content

    • Top keywords

    • Support


Case study texas gov 2010 redesign3
Case Study: Texas.gov 2010 Redesign

  • Next steps

    • Continued tracking

    • Testing

    • Implementation


How can i leverage analytics to improve the accessibility of my websites
How Can I Leverage Analytics to Improve the Accessibility of my Websites?

  • Devices and configurations

  • Plug-ins installed? (Flash/ Silverlight/ etc)

  • Connection speed

  • Certain links selected? (Skip to nav/ font resizing/ etc)

  • Descriptive/ hyperlinks


Questions
Questions? my Websites?


ad