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Flash Publishing with Images, Diagrams, and Graphs

Learn how to effectively communicate your message, enhance the attractiveness of your publication, and captivate your audience through informative and attractive visuals. Discover tips for creating informative objects, including captions and clear keys for graphs and diagrams. Understand the importance of naming objects and making them user-friendly. Finally, explore techniques for grabbing your audience's attention and ensuring your publication is easy to download, use, and navigate.

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Flash Publishing with Images, Diagrams, and Graphs

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  1. Course Flash Publishing with images, diagrams and graphs OJC Bridge

  2. Overview • Informative • Effectively communicate a message. • Attractive • Enhance the way your publication looks. • Captivating • Grab the reader/viewers attention. • User-Friendly • Do not negatively affect the user-friendliness of the publication. OJC Bridge

  3. Informative Objects • What is the message? • Think first, convey a message. • If it doesn’t communicate any information then don’t include it. OJC Bridge

  4. Informative Objects • Who is the audience (context)? • Reconsider adding complicated graphs, or tables. • Do you think the intended audience will understand the insertion? If not adapt it. OJC Bridge

  5. Informative Objects • Making objects more informative: • Provide captions to photographs • Provide clear accurate keys to all graphs and diagrams. • Cross reference text to appropriate objects. • Insert objects in appropriate locations. • Appropriately name all objects for indexing. • Acknowledge the source of all objects. OJC Bridge

  6. Informative Objects • Tips on Captions: • Be specific, be concise, guide the viewer. • Note the difference between two potential captions: • ‘A hillside near village of al-Jabal” and… • “This hillside near village of al-Jabal in North West Syria is terraced and covered with olive trees. These trees are the life-blood of the village as their oil provides the average inhabitant with 60 % of their yearly income”. OJC Bridge

  7. Informative Objects • Tips on Graph Creation: • Make graphs clear, precise, and accurate. • Communicate the required information effectively. • Discard information which is confusing (presentations). • Try and create all your graphs with the same program or group of programs (e.g. Office 2003) that you will publish the final paper. • Make a key, and if needed, color code the graph clearly. OJC Bridge

  8. Informative Objects • Tips on naming objects: • All objects inserted into publications should be named. • Develop a consistent system of object naming throughout the NAPC. • Ask InfoComm to develop a system: stick to it. • This will make references to objects much simpler, for viewers and creators. • E.g. (Photos) Photo_1, (Graphs) Graph_1, Tables (Fig_1). OJC Bridge

  9. Attractive Objects • Making an object attractive: • Images are added not only for effectiveness but also for attractiveness. • But before you add, consider this: OJC Bridge

  10. Attractive Objects • Placement: • The placement of an object directly affects how the whole publication looks. • Maintain symmetry – it makes the text easier to read. • Colors: • Are colors necessary? If so what colors? • Often a black and white objects can be very effective. OJC Bridge

  11. Attractive Objects • Overcrowding: • Don’t crowd your page, it confuses the reader or the viewer. • Objects are there to help simplify an idea not to confuse. • Image Quality: • Badly taken photographs look unprofessional - negatively impacting publications. • Learn how to take and choose good photos. OJC Bridge

  12. Captivating Objects • Grabbing your audience’s attention: • Grab the viewer’s attention. • Cause people to take a second look. OJC Bridge

  13. Captivating Objects: • Use effective photographs: • Dramatic images are more effective than more general images. OJC Bridge

  14. User-friendly Objects • Ensuring your object is user-friendly: • Most important step - often overlooked. • Publications designed to be read, so they must be: • Easy to download • Easy to use • Easy to navigate OJC Bridge

  15. User-friendly Objects • Easy to download: • Inserting external objects increases file-size and download time. • Limit the file size as much as possible. • As a general rule limit insertions to 100 KB. • Objects should account for less than 20% of the total file size. OJC Bridge

  16. User-friendly Objects • How to reduce the file size: • Resize images used in a publication. • Change the format of the file. • Ensure compatibility of object. • Don’t add pictures unless strictly necessary. • Use black and white if color is not essential. OJC Bridge

  17. User-friendly Objects • Resizing an image: • Images in their original form are huge files. • A normal digital camera creates images of around 1MB. • But don’t resize inside the publication program. This kind of resizing has very little effect on the file size. • You must resize images in image editing software first. OJC Bridge

  18. User-friendly Objects • Resizing and Image: • Open the file in PhotoShop. • View the image at 100 % (it says what percentage it as at the top of the file in blue). • If not click on the 'View' tab on the top toolbar and click "Zoom in" or "Zoom out" depending on whether it is bigger or smaller than 100%. • Click the "Image" tab on the top toolbar. Scroll down until you get to 'Image size…" click. • Choose to change pixel dimensions or the document size. At the top of the window you can see the current file size. • Change the size by typing in some new parameters. • Then either save the file as a copy, or continue by also changing the format. (see below) OJC Bridge

  19. User-friendly Objects • Changing format of an image: • In the case of images, for larger images the best format for space-saving is .JPG • Smaller images, thumbnail size, are best saved as GIF. • Saving it as a JPG in PhotoShop also makes it possible to reduce the resolution of the image. • This is best done in parallel with changing the size of the image. OJC Bridge

  20. User-friendly Objects • Saving an image as JPG in PhotoShop: • Open image in PhotoShop v.7.0 • Click on the file tab, and click 'save as.. .'. • Checking 'save as a copy' so that you don’t lose the original file, scroll down the formats column and get to JPG. (For GIF images you just need to select GIF here) • Click ‘save’. • Then choose image quality. See file size in the bottom left and corner of the window - download time also listed. • Click ‘Ok’ when you have chosen the size you would like. • Then insert this 'copy' of the original file into your presentation. OJC Bridge

  21. User-friendly Objects • Changing the format of the whole file: • PDF files are particularly good because they restrict editing and reduce the file size. • Consider even converting PPT (PowerPoint) files into PDF format. • It can make viewing and downloading simpler. OJC Bridge

  22. User-friendly Objects • Ensuring compatibility: • Add graph or table in same format. • If inserting a graph to your PowerPoint presentation – make it in Excel. • Avoid graphs as images. • If it must be an image, reduce image size (above). OJC Bridge

  23. User-friendly Objects • Black and White is an option: • Remember that changing images and other objects to Black and White (this must be done by photo-editing software) reduces the file size considerably. • Consider whether color is strictly necessary, especially if the file is going to available online. OJC Bridge

  24. User-friendly Objects • Think of your audience: • As with any publication you must always think of your audience. • If you want to include large picture files in a presentation for example this is fine but consider taking them out when you send it to be published online. • Make a publishable copy of your file • This will assist the InfoCom team to work more efficiently and will ensure more people will read your work. • After all who is going to read a presentation which over a dial-up connection may take 5 hours to download. • I’m not sure I would, so think about it. • As an internationally known centre it will be necessary to develop articles that are user-friendly and easily accessible. OJC Bridge

  25. User-friendly Objects • Easy to use: • Making easy to access, simply laid-out publications is the first step to getting them read. • Consider any method that might make it easier for someone to view your publication. OJC Bridge

  26. User-friendly Objects • Easy to Navigate: • Don’t frustrate and tire the reader. Make your publication navigable. • If you impress them with your clarity of style, you are sure to impress them with the clarity of content! OJC Bridge

  27. Questions? • If you have any queries ask me now. • Or if in the future you have something to ask – you know where I am (opposite Nasouh!) OJC Bridge

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