Lecture 5. 17/10/13. Documentum Salient Points: . Effectively identified a problem Built a technical solution Good management team Issues: How to choose a target market? Vertical versus Horizontal What type of sales team do they need? . Documentum Questions:.
Moore says, "the notion that part of what defines a high-tech market is the tendency of its members to reference each other when making buying decisions-- is absolutely key to successful high-tech marketing."