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Web Redesign Proposal for Foodie Haven. Group 2 July 1, 2011. Taxonomy & Navigation. Foodie Haven has : Great products !. Taxonomy & Navigation. Foodie Haven has : Great products ! In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling.

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taxonomy navigation
Taxonomy & Navigation

Foodie Haven has:

  • Great products!
taxonomy navigation1
Taxonomy & Navigation

Foodie Haven has:

  • Great products!
  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling
taxonomy navigation2
Taxonomy & Navigation

Foodie Haven has:

  • Great products!
  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling
  • Customers who value all that and who are eager to pay for more
taxonomy navigation3
Taxonomy & Navigation

Foodie Haven has:

  • Great products!
  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling
  • Customers who value all that and who are eager to pay for more
  • A PROBLEM
taxonomy navigation4
Taxonomy & Navigation

Foodie Haven has:

  • Great products!
  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling
  • Customers who value all that and who are eager to pay for more
  • A PROBLEM: Those great customers can’t find that fabulous content that’ll bring them back, cash in hand.
taxonomy navigation5
Taxonomy & Navigation

Foodie Haven has:

A complicated, unintuitive navigation scheme

  • “Tips & Tricks” could be on any site out there, and it minimizes the importance of instructional content to customers.
  • “Find Out” is what everyone does everywhere. It doesn’t say “Here’s where Foodie Haven’s great classes are” to customers.
taxonomy navigation6
Taxonomy & Navigation
  • Find Out
  • Cooking classes and demos
  • Food events
  • Contests
  • Store Locations
  • Celebrity Chefs
  • Tips & Tricks
  • Recipes
  • How-to’s
  • Videos
  • Cooking Techniques
  • Seasonal Ingredients
  • Equipment Information
  • Celebrity Chefs

Shopping

  • Cookware
  • Tools
  • Utensils
  • Electronics
  • Equipment
  • Baking
  • Glassware
  • Décor
  • Food
  • Brands
  • On Sale
  • Clearance
  • New items
  • Top rated
  • Community
  • Share recipes
  • Ask other foodies
  • Share photos and videos
  • Blogs
  • Celebrity Chefs
taxonomy navigation7
Taxonomy & Navigation
  • Learn
  • Celebrity Chefs
  • Videos
  • How-to Articles
  • Equipment Information
  • Classes, Demos, Events
  • Contests
  • About Foodie Haven
  • Cook
  • Featured Recipes
  • Top-Rated Recipes
  • Recipes by Cuisine
  • New Recipes
  • Seasonal Recipes
  • Share YOUR Recipe!

Shop

  • Cookware
  • Tools
  • Utensils
  • Electronics
  • Equipment
  • Baking
  • Glassware
  • Décor
  • Food
  • Brands
  • On Sale
  • Clearance
  • New Items
  • Top-Rated
taxonomy navigation8
Taxonomy & Navigation
  • Learn
  • Celebrity Chefs
  • Videos
  • How-to Articles
  • Equipment Information
  • Classes, Demos, Events
  • Contests
  • About Foodie Haven
  • Cook
  • Featured Recipes
  • Top-Rated Recipes
  • Recipes by Cuisine
  • New Recipes
  • Seasonal Recipes
  • Share YOUR Recipe!

Shop

  • Cookware
  • Tools
  • Utensils
  • Electronics
  • Equipment
  • Baking
  • Glassware
  • Décor
  • Food
  • Brands
  • On Sale
  • Clearance
  • New items
  • Top-Rated

Where did this come from??

taxonomy navigation9
Taxonomy & Navigation

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs

taxonomy navigation10
Taxonomy & Navigation

Article Text

Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy

Top 7 chef\'s knivesknife, chef\'s knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono

Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit

Starting a charcoal firecharcoal, grilling

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs

taxonomy navigation11
Taxonomy & Navigation

Article Text

Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy

Top 7 chef\'s knivesknife, chef\'s knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono

Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit

Starting a charcoal firecharcoal, grilling

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs

Verbatim Customer Feedback

browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products

taxonomy navigation12
Taxonomy & Navigation

Article Text

Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy

Top 7 chef\'s knivesknife, chef\'s knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono

Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit

Starting a charcoal firecharcoal, grilling

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs

Verbatim Customer Feedback

browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products

Foodie Haven businessobjectives: Get customers to products!

taxonomy navigation13
Taxonomy & Navigation

Foodie Haven has:

A complicated, unintuitive navigation scheme

Lost, separate, siloed content

  • It’s all about the same stuff: preparing fabulous food!
  • None of it is connected to the other stuff about the same thing.
taxonomy navigation14
Taxonomy & Navigation

We have the solution:

Link up your food & equipment products with the recipes that use them

Link up your food & equipment products with the instructions for making them work for people

Link up your food & equipment products with the people who really, really want them

taxonomy navigation15
Taxonomy & Navigation

How?

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry

taxonomy navigation16
Taxonomy & Navigation

How?

Video: Basic Wok Technique

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry

taxonomy navigation17
Taxonomy & Navigation

How?

Video: Basic Wok Technique

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry

Orange ChickenStir Fry

Cuisine: Chinese

Cooking technique: Stir fry

Featured ingredient: Chicken

taxonomy navigation18
Taxonomy & Navigation

Made for eachother!

Video: Basic Wok Technique

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry

Orange ChickenStir Fry

Cuisine: Chinese

Cooking technique: Stir fry

Featured ingredient: Chicken

taxonomy navigation19
Taxonomy & Navigation

Shop > Cookware > Woks

Steel Wok$65.95

Stock: Available

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam

Wishlist Add to Cart

Video: Basic wok technique

Article: Which Wok? A Wok Buying Guide

Recipe: Orange Stir Fry Chicken

Class : Master the WokAug. 3, 1-3 pm, $75

Aluminum wok$37.95

Electric Wok

$89.95

Titanium wok

$129.95

taxonomy navigation20
Taxonomy & Navigation

Learn > Videos > Technique

Products:Steel Wok $65.95

Electric Wok $89.95

Article: Which Wok? A Wok Buying Guide

Recipe: Orange Stir Fry Chicken

Class : Master the WokAug. 3, 1-3 pm, $75

Video: Basic wok technique13 min., skill level: novice, click to play

taxonomy navigation21
Taxonomy & Navigation

Product category:

(same values as Shop)

Skill level:

Novice

Intermediate

Skilled

Professional

Cuisine:

Pan-Asian

Chinese

Italian

French

Mediterranean

Mexican

South American

Vegetarian

Featured ingredient:

Meat and Seafood

Chicken

Pork

Vegetables

Fruits

Pasta

Interests:

Party Planning

Celebrity Chefs

Health & nutrition

Kid-friendly

Good with [other recipe or instruction element]

Cooking technique:

Grilling

Baking

Slow cooker

Frying

Stir fry

Meal:

Appetizers

Brunch

Breakfast

Lunch

Dinner

Meal component:

Sauce

Main dish

Side dish

Salad

Dessert

taxonomy navigation22
Taxonomy & Navigation

Stir fry pan

Stir fry pan USE Wok

Events

Master the Wok, Aug. 3, 1-3 pm, $75

CuisinePan-Asian (4)Chinese (8)

RecipesOrange Stir Fry Chicken

Brand

Ajax (2)

Best Woks (3)

Le Crueset (1)

WoksRUs (6)

Price<$50 (2)

$50-$125 (6)

$125-$200 (2)

$200-$250 (2)

ArticlesWhich Wok? A Wok Buying Guide

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