Web redesign proposal for foodie haven
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Web Redesign Proposal for Foodie Haven. Group 2 July 1, 2011. Taxonomy & Navigation. Foodie Haven has : Great products !. Taxonomy & Navigation. Foodie Haven has : Great products ! In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling.

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Web Redesign Proposal for Foodie Haven

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Web redesign proposal for foodie haven

Web Redesign ProposalforFoodie Haven

Group 2

July 1, 2011


Taxonomy navigation

Taxonomy & Navigation

Foodie Haven has:

  • Great products!


Taxonomy navigation1

Taxonomy & Navigation

Foodie Haven has:

  • Great products!

  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling


Taxonomy navigation2

Taxonomy & Navigation

Foodie Haven has:

  • Great products!

  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling

  • Customers who value all that and who are eager to pay for more


Taxonomy navigation3

Taxonomy & Navigation

Foodie Haven has:

  • Great products!

  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling

  • Customers who value all that and who are eager to pay for more

  • A PROBLEM


Taxonomy navigation4

Taxonomy & Navigation

Foodie Haven has:

  • Great products!

  • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling

  • Customers who value all that and who are eager to pay for more

  • A PROBLEM: Those great customers can’t find that fabulous content that’ll bring them back, cash in hand.


Taxonomy navigation5

Taxonomy & Navigation

Foodie Haven has:

A complicated, unintuitive navigation scheme

  • “Tips & Tricks” could be on any site out there, and it minimizes the importance of instructional content to customers.

  • “Find Out” is what everyone does everywhere. It doesn’t say “Here’s where Foodie Haven’s great classes are” to customers.


Taxonomy navigation6

Taxonomy & Navigation

  • Find Out

  • Cooking classes and demos

  • Food events

  • Contests

  • Store Locations

  • Celebrity Chefs

  • Tips & Tricks

  • Recipes

  • How-to’s

  • Videos

  • Cooking Techniques

  • Seasonal Ingredients

  • Equipment Information

  • Celebrity Chefs

Shopping

  • Cookware

  • Tools

  • Utensils

  • Electronics

  • Equipment

  • Baking

  • Glassware

  • Décor

  • Food

  • Brands

  • On Sale

  • Clearance

  • New items

  • Top rated

  • Community

  • Share recipes

  • Ask other foodies

  • Share photos and videos

  • Blogs

  • Celebrity Chefs


Taxonomy navigation7

Taxonomy & Navigation

  • Learn

  • Celebrity Chefs

  • Videos

  • How-to Articles

  • Equipment Information

  • Classes, Demos, Events

  • Contests

  • About Foodie Haven

  • Cook

  • Featured Recipes

  • Top-Rated Recipes

  • Recipes by Cuisine

  • New Recipes

  • Seasonal Recipes

  • Share YOUR Recipe!

Shop

  • Cookware

  • Tools

  • Utensils

  • Electronics

  • Equipment

  • Baking

  • Glassware

  • Décor

  • Food

  • Brands

  • On Sale

  • Clearance

  • New Items

  • Top-Rated


Taxonomy navigation8

Taxonomy & Navigation

  • Learn

  • Celebrity Chefs

  • Videos

  • How-to Articles

  • Equipment Information

  • Classes, Demos, Events

  • Contests

  • About Foodie Haven

  • Cook

  • Featured Recipes

  • Top-Rated Recipes

  • Recipes by Cuisine

  • New Recipes

  • Seasonal Recipes

  • Share YOUR Recipe!

Shop

  • Cookware

  • Tools

  • Utensils

  • Electronics

  • Equipment

  • Baking

  • Glassware

  • Décor

  • Food

  • Brands

  • On Sale

  • Clearance

  • New items

  • Top-Rated

Where did this come from??


Taxonomy navigation9

Taxonomy & Navigation

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs


Taxonomy navigation10

Taxonomy & Navigation

Article Text

Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy

Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono

Putting fresh in refreshmentshaved ice, snoball, HatsuyukiHealthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit

Starting a charcoal firecharcoal, grilling

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs


Taxonomy navigation11

Taxonomy & Navigation

Article Text

Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy

Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono

Putting fresh in refreshmentshaved ice, snoball, HatsuyukiHealthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit

Starting a charcoal firecharcoal, grilling

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs

Verbatim Customer Feedback

browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products


Taxonomy navigation12

Taxonomy & Navigation

Article Text

Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy

Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono

Putting fresh in refreshmentshaved ice, snoball, HatsuyukiHealthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit

Starting a charcoal firecharcoal, grilling

Existing Labels

Recipes / How-to’s / Videos

Cooking Techniques / Seasonal Ingredients / Equipment Information /

Celebrity Chefs / Classes

and demos / Events / Contests / Store

Locations / Ask (Share) / Blogs

Verbatim Customer Feedback

browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products

Foodie Haven businessobjectives: Get customers to products!


Taxonomy navigation13

Taxonomy & Navigation

Foodie Haven has:

A complicated, unintuitive navigation scheme

Lost, separate, siloed content

  • It’s all about the same stuff: preparing fabulous food!

  • None of it is connected to the other stuff about the same thing.


Taxonomy navigation14

Taxonomy & Navigation

We have the solution:

Link up your food & equipment products with the recipes that use them

Link up your food & equipment products with the instructions for making them work for people

Link up your food & equipment products with the people who really, really want them


Taxonomy navigation15

Taxonomy & Navigation

How?

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry


Taxonomy navigation16

Taxonomy & Navigation

How?

Video: Basic Wok Technique

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry


Taxonomy navigation17

Taxonomy & Navigation

How?

Video: Basic Wok Technique

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry

Orange ChickenStir Fry

Cuisine: Chinese

Cooking technique: Stir fry

Featured ingredient: Chicken


Taxonomy navigation18

Taxonomy & Navigation

Made for eachother!

Video: Basic Wok Technique

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Product: Wok

Product category: Cookware > Woks

Cuisine: Chinese

Cooking technique: Stir fry

Good with: Orange Chicken Stir Fry

Orange ChickenStir Fry

Cuisine: Chinese

Cooking technique: Stir fry

Featured ingredient: Chicken


Taxonomy navigation19

Taxonomy & Navigation

Shop > Cookware > Woks

Steel Wok$65.95

Stock: Available

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam

Wishlist Add to Cart

Video: Basic wok technique

Article: Which Wok? A Wok Buying Guide

Recipe: Orange Stir Fry Chicken

Class : Master the WokAug. 3, 1-3 pm, $75

Aluminum wok$37.95

Electric Wok

$89.95

Titanium wok

$129.95


Taxonomy navigation20

Taxonomy & Navigation

Learn > Videos > Technique

Products:Steel Wok $65.95

Electric Wok $89.95

Article: Which Wok? A Wok Buying Guide

Recipe: Orange Stir Fry Chicken

Class : Master the WokAug. 3, 1-3 pm, $75

Video: Basic wok technique13 min., skill level: novice, click to play


Taxonomy navigation21

Taxonomy & Navigation

Product category:

(same values as Shop)

Skill level:

Novice

Intermediate

Skilled

Professional

Cuisine:

Pan-Asian

Chinese

Italian

French

Mediterranean

Mexican

South American

Vegetarian

Featured ingredient:

Meat and Seafood

Chicken

Pork

Vegetables

Fruits

Pasta

Interests:

Party Planning

Celebrity Chefs

Health & nutrition

Kid-friendly

Good with [other recipe or instruction element]

Cooking technique:

Grilling

Baking

Slow cooker

Frying

Stir fry

Meal:

Appetizers

Brunch

Breakfast

Lunch

Dinner

Meal component:

Sauce

Main dish

Side dish

Salad

Dessert


Taxonomy navigation22

Taxonomy & Navigation

Stir fry pan

Stir fry pan USE Wok

Events

Master the Wok, Aug. 3, 1-3 pm, $75

CuisinePan-Asian (4)Chinese (8)

RecipesOrange Stir Fry Chicken

Brand

Ajax (2)

Best Woks (3)

Le Crueset (1)

WoksRUs (6)

Price<$50 (2)

$50-$125 (6)

$125-$200 (2)

$200-$250 (2)

ArticlesWhich Wok? A Wok Buying Guide


Current site model

Current Site Model


Proposed site model

Proposed Site Model


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