Managing digital reputation. By: Zeeshan A. Bhatti. Digital Reputation . E Reputation/ Digital Reputation / Online Reputation/ Digital Footprints… Everything that you say & do online can have an effect on your reputation – E-Reputation
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By: Zeeshan A. Bhatti
Are you happy with the results people get back when they Google your name?
“Nowadays, More than 60% of consumers of facial skin care products worldwide do online research about them after purchase”
Do You work on this point in your company?
What can be the consequences???
“Still 90% of digital budgets are allocated to websites – When only 1 out of 10 consumers visit company sites to get information”
#1 Understand your online reputation – Global Ecosystem
The idea is NOT to bring everybody back to the corporate website but to create and manage activities in these 3 different types of “spaces”
If you don’t know which type of brand you have – do online mapping
Encouraging real life meetings
can foster community feelings
“Today anyone with a $100 camera and an internet connection is a potential Spielberg or Riefenstahl”
Can a real crisis really occur on the social web?
People don’t care who leaked the information, they just want your company to be responsible – apologize if you are wrong
SOCIAL WEB IS COOL
YOU NEED “ME” TO MANAGE YOUR STRATEGY