Hofstra University ’ s Office of Parent and Family Programs. Meeting Goals and Missions Through a Social Media Strategic Plan. Hofstra University Team Leader: David Prevost Team Members: Christina King, Jacklyn Blaney, Joseph Bennethum. Social media: Students as our demographic.
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Meeting Goals and
a Social Media
Team Leader: David Prevost
Team Members: Christina King, Jacklyn Blaney, Joseph Bennethum
Average Age of a
Hofstra Student: 18-34
18-34 age group is 51%
Average Age of a Hofstra Parent: 45+
45+ age group is 20% of current Facebook users
We need to bridge the gap!
NO SOCIAL MEDIA!!
http://www.hofstra.edu/parfam/; Retrieved February 2011.
December Data on Facebook’s US Growth by Age and Gender: Beyond 100 Million. InsideFacebook.com., Retrieved 2/12/11
“Our Mission.” Office of Parent and Family Programs Web page. http://www.hofstra.edu/parfam/,
Retrieved February 2011.