Perform pre-sales activities to facilitate sales presentation. 4.10. ESTABLISH RELATIONSHIP with clients/customers/fans . ESTABLISHING A GOOD RELATIONSHIP. WHY? Customers/fans have LONG-TERM LOYALTY S upportive even with controversy or a losing season HOW?
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Perform pre-sales activities to facilitate sales presentation
You only have 1 chance to make a first impression!
6. Be a GOOD LISTENER
GOAL: Sell-Out your event to make MONEY
If you don’t make up the costs of the event-LOSE MONEY
For the sport/event sales scenarios you worked with your partner yesterday, determine what you would do to establish a relationship in a sales situation:
With your partner, review ideas generated and create a list of “Must Do’s” when establishing relationships in sales situations.
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