Target Market Consulting, LLC. Capabilities Presentation. What You Get. Marketing Planning Customer Acquisition Customer Relationship Marketing Advertising & Communications Online Marketing & Social Media Database Analysis & Appending Research & Other Support Services. We Can Help….
The following examples are clients we’ve successfully helped over the past few years. Most were trying to reach college students – a lucrative but elusive market. If we can help them, we can help you, as the principles of good marketing are the same regardless of market or product.
National Conference Exhibit Design & Production
National Conference Welcome Packet Flyer
Pre-Show Mailing to Attendees
Chase Bank needed to open new Hispanic retail bank accounts
Markets included: NY, Chicago, Houston, Dallas/Ft Worth, San Antonio, El Paso, Phoenix
Target: Customers that had not had a banking relationship, but had to pay monthly bills (cuentas)
Bulk Mailing to Sororities & Fraternities
Self-Mailer to Dorms
Mailing to Parents
Elaine Burn, founder, has more than 30 years of marketing management experience, and she is a recognized expert in both direct marketing and college marketing. She started a successful direct marketing agency when she was in her 20s, then held various top-level marketing positions, mostly with direct marketing companies where every marketing dollar is tracked, results measured and only successful tactics are repeated. She founded TMC to service businesses of all types with that same philosophy of solid marketing planning and cost-effective implementation.
Jim Bilello brings 15 years of experience including executive management positions with CASS Communications/Alloy/360 Youth, as well as Hollywood film distribution and promotion for Fox, Disney, and Lions Gate. He has worked with brands like MasterCard, Cingular Wireless, Sprite, GM, McDonald’s & Columbia House. Jim founded U.S. Marketing in 1999 to bring segment marketing expertise to companies with young adult and Hispanic targets. TMC partners with him to service our clients needing fully-integrated campaigns.