StorSimple: Cloud-integrated Storage

1. StorSimple StorSimple: Cloud-integrated Storage Solution Overview Asif Khan StorSimple Technical Specialist Microsoft Incubation Group 949.263.3095 askha@microsoft.com

2. Agenda Solution Overview Success Stories Financial Model Sales Engagement StorSimple Demo/Q&A

3. The Opportunity… Easy to Sell, Best of Breed Cloud Solution One of the fastest ways to sell Windows Azure to a customer Huge Market Opportunity StorSimple provides compelling alternative to traditional enterprise storage – a $75B+ market Enterprise spending on public cloud storage market will grow to $11.7B by 20151 Exceptional Customer Adoption and Pipeline 250+ EPG deals in 2H FY13; Sales cycles < 12 weeks Big Deals Quick Fortune 500 wins with potential to deliver ~$1M Azure Storage Cloud Storage with StorSimple is the first cloud project for 90%+ of customers Starting with Data Creates Large Revenue Potential with Azure IaaS/PaaS 1Source: IDC

4. The Competition 800lb Gorillas EMC #1 in the Industry Tremendous EPG Customer Support Comprehensive Portfolio (including Atmos Cloud) VMware, VMware, Vmware NetApp Strong Offerings (including Amazon Cloud and StorageGRID) Great Microsoft Partner (VERY integrated) Loved by their customers Everyone Else IBM, HDS, DELL, HP, & tons of niche startups

5. Storage Challenges Are Broad UnprecedentedData Growth Hardware Sprawl Increased Complexity Diverse Archive and RegulatoryCompliance Changing Backup and DR Policies Archival Storage Primary Storage Disk-Based Backup Storage Tape Infrastructure and Management Offsite Facility for Georesilience Replicated Storage forDR Storage Today = Complex & Expensive

6. How Can I Simplify My Storage Architecture?

7. Challenges with Cloud Storage Data Center HTTP/REST API • Integration • Developing skills and best practices for HTTP/REST API • Integration with existing backup apps & processes • Performance • WAN latency performance impact • WAN bandwidth costs • Traditional WAN optimization does not work with public clouds Security • Data security & compliance risk

8. Hybrid Cloud Storage

9. StorSimple Data Management – Weighted Storage Layout Process: BlockRank™ takes volume data and dynamically breaks it down into “chunks”, analyzes and weighs data based on frequency of use, age, and other criteria. Deduplicate Frequently-used data chunks are stored in SSD for fast access. Real-time “in-line” data deduplication enables capacity scalability. Compress Less frequently-used data is compressed and stored on SAS. • Encrypt • Archival chunks are optimized, encrypted and stored in the cloud. e c process d p deduplicate compress encrypt geo-replicate

10. Hybrid Cloud Storage – Data Tiering HOST TIER 3 TIER 1 TIER 2 CLOUD Ingress: up to 3.0Gbps Egress: up to 0.3Gbps Compress Process Deduplicate Encrypt Decompress Deliver Rehydrate Decrypt SSD SSD SAS Cloud Snapshots Local Snapshots StorSimple

11. Data Access and Data Protection Redundant Blocks Removed Each Block Optimized Raw Data Generated by Users Organized with MetaData “Fingerprint” • Cost-Effective • Secure • Scalable Encrypted, Obfuscated and Geo-Replicated

12. Characterizing StorSimple workloads Cost of Traditional Storage StorSimple is suited for workloads generatinglots of data that is accessed only briefly in its lifecycle. Cost of Hybrid Storage CloudStorage Data Grows Exponentially(50–60% Annually) Capacity However, most I/O happens to the “Working Set” data Local Storage Tier 2/Tier 3 data Time Access Time

13. Decision Matrix

14. Enterprise-class Hardware Platform Highly available - no single point of failure • 1. Full MPIOs • 2. Dual controllers with auto-failover • 3. Dual power • 4. Dual cooling • 5. RAID drives • 6. Hot-spare drives • 7. Non-disruptive software upgrades • 8. Certified by Microsoft & VMware

15. Intuitive Management Interface

16. Success Stories

17. Customer Success #1: Major Semiconductor Company Customer Needs • Large data storage footprint for storing engineering docs and chip designs for various products • Rapid data growth (1.8TB/month @ single location) • 95% of data not used • Eliminate expensive on-premise storage Total data size = 300TB Total data size = 300TB … Vol1 Vol2 VolN DR site … 7520 appliance Vol1 Vol2 VolN Proposed Solution 7520 appliance 7520 appliance • 3x 7520 StorSimple systems with Azure • Systems in two different locations for providing file share/archive across multiple volumes (~600TB) • 5-week PoC Chandler, AZ Austin, TX Phoenix, AZ Impact • $900K Azure commit over 3 years • Dramatic cost savings, ease-to-use, secure data storage in Azure • Adoption of additional use cases • Live archives • Cloud Snapshots • Disaster Recovery

18. Customer Success #2: Global Consulting Firm Customer Needs • Massive unstructured, geographically-dispersed data • Struggled to deploy SharePoint for data consolidation and sharing • On-premise storage needed for specific performance and scalability requirements Proposed Solution • Multi-tiered BLOB storage and data management with StorSimple • Optimized database layout with SSDO (SharePoint Database Optimizer) • Data stored across 4 appliances SharePoint Clusters SharePoint Clusters Impact • $600K Azure commit over 3 years • Azure Storage footprint to double to >400TB over 2 years • Multi-Tiered Solution • Optimized Database Layout • Geographically Dispersed

19. StorSimple Financial Model

20. Compelling Economics: Traditional Storage vs. StorSimple Traditional Storage + Data Protection Architecture Hybrid Cloud Storage (StorSimple + Windows Azure) Servers Servers 200 TB Primary Volume Disk Array($200K;$400K if Replicated) Primary Volume Snapshot Local Snapshot Disk Backup/ VTL ($200K; $400K if replicated) Media Server ($50K) EncryptionAppliance Extended Primary + Cloud Snapshotsto nearby cloud storage service region OffsiteVault Physical Tape Infrastructure ($100K) Traditional Complex Windows Azure + StorSimple • Simple

21. Compelling Economics: Traditional vs. Hybrid Cloud Storage 200 TB 73% Savings!!

22. How Much Does It Cost?

23. ASAP StorSimple Promo Offers valid till December 31st, 2013 $50K for ~50TB1 with 7020 appliance2 (no additional cost) $100K for ~100TB1 with 7020 appliance2OR 7520 appliance2 (no additional cost) • $50K/year on Azure EA for storage • Covers 62TB of Azure storage through StorSimple system for most use cases • $100K/year on Azure EA for storage • Covers 125TB of Azure storage through StorSimple system for most use cases What customers are paying for • 7020 appliance (worth $70K) • Gold support for 1 year with Next Business Day (NBD) parts • Option-1: 7020 appliance (worth $70K) • Gold support for 3 years with NBD parts • Option-2: 7520 appliance (worth $125K) • Gold support for 1 year with NBD parts What customers get at NO additional cost • Option-1 – 7020 with 3 years of Gold support • Additional $7,500 for upgrade to platinum support for 3 years • Option-2 – 7520 with 1 year of Gold Support • $7,500 per year for Gold support in years 2 & 3 • Additional $2,500 per year for upgrade to platinum support • $5,000 per year for Gold support in years 2 & 3 • Additional $2,500 per year for upgrade to platinum support • Additional $10,000 for upgrade from 7020 to 5520 Additional costs (Xyratex charges customer directly) • 1 Approximate amount of storage. This varies based on discounts, Azure storage type selected (local vs. geo replicated) and usage of other Azure services. • 2 Appliances built and distributed by Xyratex

24. What is the SKU?

25. How To Order 1) Select a SKU: • Fill Out Form: • Attach Microsoft EA Number • Customer Signs and Submits to Xyratex

26. How To Qualify • What Should I Ask? • Are you spending too much for storage? • Do you want to simplify your architecture? • What is StorSimple? • Just like your existing storage array BUT… • Integrates seamlessly with the cloud • Why StorSimple? • NonDisruptive transition to cloud • Up to 80% savings over traditional storage CapEx and OpEx • Bundled with Azure – Expires Dec 31

27. How Can I get into Trouble? “SSD!!?? Whew, my SQL has been so slow!” Danger Will Robinson!! The SSD in StorSimple is merely for staging (like cache) “This sounds great! I will to move my VM farm to it!” Bad because VM’s require a lot of IO StorSimple has 1/100 the disks versus traditional arrays “It does backup? Goodbye Data Domain, Symantec, CommVault, Tivoli, DPM, etc…” Bad because backup = large files that do not reduce and force recall from the Cloud Backup and Restore will be FAR too slow “Sorry, you need to work with my Storage team for sponsorship.” StorSimple and Azure are a threat to traditional IT. Storage teams are the MOST traditional.

28. More Sales Tools Customer-Facing StorSimple Page: www.storsimple.com Internal SharePoint StorSimple Page: http://bit.ly/1dHMtTA

29. Questions?