Social Media: It’s Not Just For Fun. Minnesota Food Access Conference August 2013. Agenda Social Media: It’s Not Just For Fun. Intro Communications: Past, Present, Future USDA & Social Media. Communications: Past. One-way Slow, s tatic , labor intensive Gatekeepers
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Minnesota Food Access Conference
Summer Food Service Program Campaign
Spring & Early Summer 2013
As we ramped up our engagement in traditional and social media, our site traffic increased.
Food & Nutrition Coalition’s Twitter Town Hall
Use of partners increases reach
FNS’ Twitter Town Hall
FNS has been very influential in the discussion about #summermeals.
Feeding America is a very influential (and, thus, valuable) partner for FNS.
The Role of Partners
Alan Shannon, Public Affairs Director
USDA Food & Nutrition Service, Midwest