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Social Media: It’s Not Just For Fun. Minnesota Food Access Conference August 2013. Agenda Social Media: It’s Not Just For Fun. Intro Communications: Past, Present, Future USDA & Social Media. Communications: Past. One-way Slow, s tatic , labor intensive Gatekeepers

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Presentation Transcript

Minnesota Food Access Conference

August 2013


  • Agenda

  • Social Media: It’s Not Just For Fun

  • Intro

  • Communications: Past, Present, Future

  • USDA & Social Media


  • One-way

  • Slow, static, labor intensive

  • Gatekeepers

  • Shared sources


  • Transitional

  • Quick, ever-changing, dynamic

  • Brief

  • Interactive

  • Fewer shared sources, communicating by community

  • Gatekeepers role is diminished

  • Arab Spring

  • Trayvon Martin


Less traditional?

No traditional?


  • Facebook

  • Twitter

  • Partners

  • USDA Blog

  • YouTube


Case Study:

Summer Food Service Program Campaign

Spring & Early Summer 2013


There were 47 773 visits to the sfsp website during this campaign
There were 47,773 visits to theSFSP website during this campaign

As we ramped up our engagement in traditional and social media, our site traffic increased.


The sfsp website received 289 referrals from social media
The SFSP website received 289 referrals from social media

  • Over half of socially-referred visitors are getting to the SFSP site from Twitter

  • One-quarter of socially-referred visitors are getting to the SFSP site from Facebook


Summermeals appeared in twitter users timelines 16 194 669 times
#summermeals appeared in Twitter users’ timelines 16,194,669 times!


Twitter town halls were great conversation drivers
Twitter Town Halls were great conversation drivers

Food & Nutrition Coalition’s Twitter Town Hall

Use of partners increases reach

FNS’ Twitter Town Hall



Fns was the top influencer of the summermeals conversation on twitter
FNS was the top influencer of the the conversation #summermeals conversation on Twitter

We’re hustling!

FNS has been very influential in the discussion about #summermeals.

Feeding America is a very influential (and, thus, valuable) partner for FNS.


Fns sfsp webinars live on youtube with 1 449 views
FNS’ SFSP webinars live on the conversation YouTube, with 1,449 views


Case Study:

The Role of Partners


  • 5 Tips: the conversation

  • Social Media: It’s Not Just For Fun

  • Set up accounts, promote your presence

  • Follow/like/engage with peers & leaders

  • Use it regularly

  • Tweet at partners/peers/leaders

  • Hold a Twitter Town Hall


  • Social the conversation Media: It’s Not Just For Fun

  • Follow/Like us!

  • Twitter: @USDANutrition, @USDA

  • www.facebook.com/USDA


  • Social the conversation Media: It’s Not Just For Fun

Alan Shannon, Public Affairs Director

USDA Food & Nutrition Service, Midwest

[email protected]

312-353-1045


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