Social Media:
This presentation is the property of its rightful owner.
Sponsored Links
1 / 23

Social Media: It’s Not Just For Fun PowerPoint PPT Presentation


  • 59 Views
  • Uploaded on
  • Presentation posted in: General

Social Media: It’s Not Just For Fun. Minnesota Food Access Conference August 2013. Agenda Social Media: It’s Not Just For Fun. Intro Communications: Past, Present, Future USDA & Social Media. Communications: Past. One-way Slow, s tatic , labor intensive Gatekeepers

Download Presentation

Social Media: It’s Not Just For Fun

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Social media it s not just for fun

  • Social Media:

  • It’s Not Just For Fun

Minnesota Food Access Conference

August 2013


Social media it s not just for fun

  • Agenda

  • Social Media: It’s Not Just For Fun

  • Intro

  • Communications: Past, Present, Future

  • USDA & Social Media


Social media it s not just for fun

  • Communications: Past

  • One-way

  • Slow, static, labor intensive

  • Gatekeepers

  • Shared sources


Social media it s not just for fun

  • Communications: Present

  • Transitional

  • Quick, ever-changing, dynamic

  • Brief

  • Interactive

  • Fewer shared sources, communicating by community

  • Gatekeepers role is diminished

  • Arab Spring

  • Trayvon Martin


Social media it s not just for fun

  • Communications: Future

Less traditional?

No traditional?


Social media it s not just for fun

  • Food & Nutrition Service

  • Use of Social Media

  • Facebook

  • Twitter

  • Partners

  • USDA Blog

  • YouTube


Social media it s not just for fun

  • Food & Nutrition Service

  • Use of Social Media

Case Study:

Summer Food Service Program Campaign

Spring & Early Summer 2013


There were 47 773 visits to the sfsp website during this campaign

There were 47,773 visits to theSFSP website during this campaign

As we ramped up our engagement in traditional and social media, our site traffic increased.


The sfsp website received 289 referrals from social media

The SFSP website received 289 referrals from social media

  • Over half of socially-referred visitors are getting to the SFSP site from Twitter

  • One-quarter of socially-referred visitors are getting to the SFSP site from Facebook


Summermeals appeared in twitter users timelines 16 194 669 times

#summermeals appeared in Twitter users’ timelines 16,194,669 times!


Twitter town halls were great conversation drivers

Twitter Town Halls were great conversation drivers

Food & Nutrition Coalition’s Twitter Town Hall

Use of partners increases reach

FNS’ Twitter Town Hall


Twitter town halls also enabled us to positively influence the conversation

Twitter Town Halls also enabled us to positively influence the conversation


Fns was the top influencer of the summermeals conversation on twitter

FNS was the top influencer of the #summermeals conversation on Twitter

We’re hustling!

FNS has been very influential in the discussion about #summermeals.

Feeding America is a very influential (and, thus, valuable) partner for FNS.


Fns sfsp webinars live on youtube with 1 449 views

FNS’ SFSP webinars live on YouTube, with 1,449 views


Social media it s not just for fun

  • Food & Nutrition Service

  • Use of Social Media

Case Study:

The Role of Partners


Social media it s not just for fun

  • 5 Tips:

  • Social Media: It’s Not Just For Fun

  • Set up accounts, promote your presence

  • Follow/like/engage with peers & leaders

  • Use it regularly

  • Tweet at partners/peers/leaders

  • Hold a Twitter Town Hall


Social media it s not just for fun

  • Social Media: It’s Not Just For Fun

  • Follow/Like us!

  • Twitter: @USDANutrition, @USDA

  • www.facebook.com/USDA


Social media it s not just for fun

  • Social Media: It’s Not Just For Fun

Alan Shannon, Public Affairs Director

USDA Food & Nutrition Service, Midwest

[email protected]

312-353-1045


  • Login