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Open Health News

Presentation Open Health Tools February 24, 2012 Roger A. Maduro. Open Health News. Open Health Community Challenges. Communication Challenges Post the code in SourceForge and they will come. Lack of community outreach/marketing. Lack of open solutions knowledge documentation.

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Open Health News

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  1. Presentation Open Health Tools February 24, 2012 Roger A. Maduro Open Health News

  2. Open Health Community Challenges • Communication Challenges • Post the code in SourceForge and they will come. • Lack of community outreach/marketing. • Lack of open solutions knowledge documentation. • Poor quality websites. • Collaboration Challenges • Fragmented communities. • Parallel Universes.

  3. User/Customer Challenges • Hard to find apps and solutions • No glossy brochures • Few places with information • Scattered all over the place • Not well documented • Months of research required • Hard to find solution providers • Implementation • Support • Maintenance • Training

  4. Open Health News (OHN) • OHN founded in 2010 • OHN is a ‘for profit’ global open health information & publication house. • An expansion of the newsletter VistA & Open Healthcare News – a traditional newsletter started in 2006 • OHN Online News site went live in March 2010 – beta testing • OHN Online News web site now in production and open for business

  5. Goals • To build a profitable and sustainable business as a web-based ‘open’ health information & publication house. • To become the definitive global source of news and information about ‘open source’ health IT solutions and community activities • To provide potential users/customers of open health IT with all the information they need in one location. • To provide open health solution providers with high-quality marketing materials and a platform for their distribution. • To provide ‘open source’ health IT research and consulting services to the business community. • To expand into other selected ‘open source’ communities over time, e.g. open pharma, open education, etc.

  6. Staff • Roger Maduro – Publisher & Managing Editor • Peter Groen – Senior Editor & Author • Jack Levenson – Marketing & Sales • John Franklin – Web Developer & Webmaster • Brian Smyth - Staff Writer & Research • Christa Richey – Staff Writer & Research • Julie Smyth– Staff Writer & Research • Tom Munnecke – Bloggers, Research & Contributing Author • Christy Higdon – Administrative Officer • Journalism Interns

  7. Current Status • Web Stats • Daily Visitors 150-300/day • Unique Visitors 16,956 • Pages 822,912 • Pages/Visit 21.6 • Hits 2,147,429 Content • News Clips >5,000 • Resource Items >2,000

  8. Open Health Portal Site • News • News Aggregation (clippings) • Calendar • Conferences • Webinars • Other events • Features • Articles • Interviews • Book Reviews • Blogs

  9. Resources Sections • Applications • Projects • Organizations • Publications • Resource Sites • Marketplace • Companies • Consultants

  10. Features Sections • Content • Articles • Interviews • Book Reports • Original Content • Contributed Content • Editorial/Publications Department • No Advertorials

  11. Business Model • Sponsorships • Advertising • Resource Section Press Releases

  12. News Clippings News Press Releases Video News Articles Features Interviews Standard OHT Member Info in OHNews • Resource Section • Company Listing • Application(s) • Project(s) • Case Studies • Press Releases • News Clippings • News Articles

  13. OpenAffairsTV Video Production Live Streaming Video Event Planning Event Management Marketing & Press Releases • InnerbalancePR • Media Relations • Community Relations • B2B & B2C Campaigns • Press Kits • Press Releases • Copy Writing • Spokesperson Training • Social Networking • Trade Show & Event PR • Product Launches • Ad Design & Placement

  14. Contact Information • Roger A. Maduro • Publisher and Editor-in-Chief • Open Health News • 117 Davis Avenue SW • Leesburg, VA 20175 • ramaduro@openhealthnews.com • www.openhealthnews.com

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