Elections 2014 campaigns
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Elections 2014: Campaigns. By the end of this training, you will be able to. Plan an election campaign Learn about various methods of campaigning. What is a Campaign?. “Work in an organized and active way towards a goal” – Oxford English Dictionary

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By the end of this training you will be able to
By the end of this training, you will be able to...

Plan an election campaign

Learn about various methods of campaigning


What is a campaign
What is a Campaign?

“Work in an organized and active way towards a goal” – Oxford English Dictionary

The goal for every candidate should be to get elected.


Planning
Planning

  • In this following weeks, think about how you will plan your week and a half of campaigning.

  • Things to consider when campaigning:

Time management

Who’s on my campaign team

Campaign materials

Online campaigning

Realistic goals


Campaign actions
Campaign Actions

Canvassing

Speaking to students

Videos

Question & Answers

Flash Mob


Marketing
Marketing

Flyers

Social Media

Be original!

Food (Sweets/Cakes)

Posters/Banners


TASK:

  • Taking on all you have learnt onboard, I want you to get into groups and plan a week of campaign action.

  • It should breakdown by day, location, and campaign action.


Direct communication
Direct Communication

  • We have students based at the following campuses and sites:

    • Derby Campus (Kedleston Road, Markeaton Street, Britannia Mill, Derby Theatre, Chesterfield).

    • Buxton (Devonshire) Campus

    • Buxton and Leek College (Buxton and Leek sites)



The apathy staircase
The Apathy Staircase

Experience – provides platform to understand nature of experience

Injustice – tell Students their experience is unjust

Organisation – Need to provide support so.

Action – Students must have gone through previous stages.


TASK:

  • Gather into groups of two.

  • Take the role scenarios cards provided on the next slide.

  • Act out the scenario based on the character you are portraying.



Question and answer sessions
Question and Answer Sessions

  • These Q&A sessions will be your chance to convince students, in detail, about why they should vote for you.

  • The first Q&A you will do will be in the form of a video podcast, the second will take place in the Atrium of Kedleston Road and the third and final one will take place at the Dome in Buxton.


TASK:

  • Write a 30 second speech on something that matters to you.

  • It can be anything you like!


Speech giving from the master
Speech giving from the Master

  • Watch this three minute speech by Barack Obama.

  • Make a note of various techniques he uses in his speech.


Fear

Being judged by others

Being embarrassed

Humiliation

Going Blank

Making mistakes


Overcoming fear
Overcoming Fear

  • Write your answers in plenty of time

  • Be comfortable with the main points you’d like to make

  • Research and understand your area to improve confidence

  • Practice in front of somebody that you trust will give you supportive and productive feedback

  • Most importantly: Get used to hearing your own voice out loud!


Back to the task
Back to the TASK

  • Having gone through the task, revisit your speech and include some of the techniques you have seen in the video and discussed.


Things to take away
Things to take away...

  • Be organised

  • Be creative

  • Be positive


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