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Accessible Science of Africa – Unlocking the potential of African Research

Accessible Science of Africa – Unlocking the potential of African Research.

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Accessible Science of Africa – Unlocking the potential of African Research

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  1. Accessible Science of Africa – Unlocking the potential of African Research The purpose of this presentation is to highlight the important role that science communicators have in sharing science knowledge within our continent and the world. This refers both to the communication that occurs between scientists and other scientists and the communication between scientists and society. The learnings are taken from a number of science communication projects in the fields of Radio Astronomy, TB in an HIV context and new developments in Genetic ancestry testing – if you’ve actually read this far then you have a higher capacity for long strings of text than I do, but don’t worry because I am nearly on the next slide.

  2. Accessible Science of Africa Unlocking the potential of African Research Robert Inglis – Jive Media

  3. Scientist Scientist Society Breaking down barriers to communication of science…

  4. 1. Too much information! 2. The language of scientists 3. Stereotypes, fears and preconceptions 4. Low literacy and low science literacy

  5. 1. Too much information! Grab attention and hold it

  6. 1. Too much information! Targeted media

  7. 1. Too much information! Keeping the attention

  8. 1. Too much information! Doing as well as seeing

  9. 2. The language of scientists

  10. 2. The language of scientists

  11. 2. The language of scientists

  12. 3. Stereotypes, fears and preconceptions

  13. 4. Low literacy and low science literacy Graphic intensive Activity based

  14. 4. Low literacy and low science literacy Graphic intensive Activity based

  15. Acknowledgements SAASTA Centre for Disease Control Square Kilometer Array …thank you! Tel: (033) 342 9382 Cell: 084 357 7333 eMail: robert@jivemedia.co.za

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