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BUS 111. Victoria Thern. What is foursquare? free app helps you & friends make the most of where you are used to share & save photos of the places you visit personalized recommendations & deals foursquare by numbers community: over 25 million worldwide 2.5 billion check-ins every day

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Presentation Transcript
bus 111

BUS 111

Victoria Thern

slide2
What is foursquare?
    • free app
    • helps you & friends make the most of where you are
    • used to share & save photos of the places you visit
    • personalized recommendations & deals
  • foursquare by numbers
    • community: over 25 million worldwide
    • 2.5 billion check-ins every day
    • Businesses: over a million using the Merchant Platform
    • Employees: over 100 between headquarters in NY, office in San Fransico and outpost in London
how does this topic integrate into any social media that we have covered
How does this topic integrate into any social media that we have covered?
  • Connected Apps
  • Core API
    • do all things possible through a mobile application
  • Real-time API
    • notifies developers when users check in anywhere
  • Widget parts
    • JavaScript placement for foursquare to be put into website
  • Sharing photos, status updates, interests
  • Geolocation
what is unique about this website or service
What is unique about this website or service?

https://foursquare.com/

  • It is not complicated
  • It is a great way to learn about new places
  • Tips
  • Badges
  • "Mayorship"
  • Can connect to Facebook & Twitter
would foursquare be useful in a social marketing business plan
Would foursquare be useful in a social marketing business plan ?
  • Promote location
    • include check-in promotion feature
  • Create incentive for customers to check in
    • deals
    • "free"
  • Get new businesses/stores involved with users
  • Word of Mouth
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