Maurice Sendak. The creative process is always the same; it begins with acute anxiety, and it ends with acute anxiety. The Creative Process. PreparationIncubationIlluminationVerification. Preparation. Recognition of the needThinking and involvementObtaining informationDefinition and reformulation of the problem.
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1. The Creative Process Jerry Banks
Creativity and Innovation
2. Maurice Sendak The creative process is always the same; it begins with acute anxiety, and it ends with acute anxiety
3. The Creative Process Preparation
4. Preparation Recognition of the need
Thinking and involvement
Definition and reformulation of the problem
5. Incubation Subconscious thinking
6. Illumination Synthesis
7. Verification Evaluation
8. The phases Discovery
Requires no clear purpose
9. Invention Idea development
Requires a purpose
10. Innovation Conversion
11. Protection Patent
12. Subconscious thinking can provide insight Elias Howe spent more than a year unsuccessfully trying to build a sewing machine before the idea came to him in a dream.
In the dream Howe was given 48 hours to invent a sewing machine by a tribe of primitive people.
The penalty if he failed was death.
13. Subconscious thinking can provide insight After 48 hours, there was no sewing machine.
He was then surrounded by men pointing spears at him.
The spears had holes in the pointed ends.
14. Subconscious thinking can provide insight Howe awoke realizing that the solution was to put the hole for the thread at the pointed end rather that at the other end where it had always been.
Subconscious thinking conveyed the needed insight.
15. How can subconscious thinking be used? Spend time consciously thinking about the problem
Plan an appropriate activity during which your subconscious can think.
Immediately before the activity, spend time thinking of solutions, even silly or impractical ones.
16. How can subconscious thinking be used? Pursue the planned activity.
Be receptive to creative new ideas and look for the merits in them.
17. Summary Too much emphasis on one answer
Creativity can be stimulated
Blocks can be recognized and eliminated
Techniques can be learned
Exercises can strengthen creative muscle
18. Initial idea is not always the final and practical form Ideas usually must be refined over time
Stages in the development of the bicycle
Two wheels, no drive, no brakes
Two wheels, front really big with pedals on it
Two wheels, chain drive, coaster brake
19. Where did Corn Flakes come from?
20. The origin of Corn Flakes Named after Dr. John Harvey Kellogg
Had suggested that one of his patients eat zwieback
She did, and broke her teeth
She demanded that he pay her $10 for dental repairs
21. The origin of Corn Flakes He wondered how he could come up with a ready-cooked food that wouldn’t break people’s teeth
The solution came to him in a dream
The following morning, he boiled some wheat and ran it through his wife’s dough machine
22. The origin of Corn Flakes The mixture came out in a thin film
He scraped it off with a cake knife
Then baked the films
The he tried the same process using corn
23. Emile Chartier Nothing is more dangerous than an idea when it is the only one that you have.
24. Look beyond the first obvious solution Suppose that you are the manager of an employee whose performance is poor:
Your immediate alternatives are:
Do nothing, accept the situation
Tell the employee to perform better
Fire the employee
25. Look beyond the first obvious solution Look beyond the obvious solution:
Find out if working different hours or fewer hours will help
Encourage the employee to take a short course to strengthen weak skills
Let the employee know of your dissatisfaction and don’t give a raise or other reward until performance improves
Ask the employee to sit in your seat
26. Seeing a problem from a fresh perspective can be the turning point in reaching a creative solution
27. Sometimes it helps to change perspectives
28. More on the fresh perspective
29. “Drones don’t have good ideas” “You’ve got to promote people who want to be creative and innovative. Drones don’t have good ideas.”
Larry Bossidy (retired as CEO of Honeywell) in Execution: The Discipline of Getting Things Done, 2002
30. Don’t limit the solution by the problem assignment