Sweet Cherry Outlook 2009 and Beyond Desmond O’Rourke Belrose, Inc. Topics for Today Sweet Cherry Trends: World United States Pacific Northwest Canada Prospects for 2009 Long-term outlook World: Sweet Cherry Area Harvested 1990-2007 World: Sweet Cherry Production 1990-2007
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Sweet Cherry Trends:
Exports have grown rapidly.
Main markets are U.S. and Taiwan.
Growing markets in Hong Kong, SE Asia.
Overlap with U.S. export markets.
Exports growing steadily.
Canada the top market.
Taiwan has replaced Japan as No.1 in Asia.
Rapid growth in China/Hong Kong, South Korea, Australia and Western Europe.Exports: Tale of Two Countries
Prices, last week of July:
Bing 28.96 40.39
Rainier 32.28 39.34
Supply Side: Due a larger crop in world, U.S. and PNW. Still too early to tell.
Demand Side: Worldwide slump under way.
Consumers worldwide are reducing spending, bypassing upscale products, becoming more sensitive to price and promotion specials.
Longer bad economic news continues, the more consumer confidence will falter.