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C L A Conjugated Linoleic Acid Alexis Lemmex, Katelin Rorabeck, Sheila Kelly Outline What is it? Scientific background Physiological affects Side effects Case Studies Retail and Marketing Conclusion Did you know???

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C L A

Conjugated Linoleic Acid

Alexis Lemmex, Katelin Rorabeck, Sheila Kelly


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Outline

  • What is it?

  • Scientific background

  • Physiological affects

  • Side effects

  • Case Studies

  • Retail and Marketing

  • Conclusion


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Did you know???

  • There was over 10,000 deaths in NA (10,271 to be exact) from heart disease, diabetes, stroke, fatty liver disease, blood clots, hearts attacks and a host of other obesity-caused illnesses in overweight/obese patients, in 2004 alone!


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What is it adults in Canada are overweight/obese.

  • Isomer of omega-6 essential fatty acid

  • Refers to a family of 8 geometric isomers of linoleic acid

  • Found in meat and dairy products


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Lets Talk Science adults in Canada are overweight/obese.

  • CLA is an isomer of Linoleic Acid

  • CLA isomers have conjugated bonds

Linoleic acid

Trans 9- cis 11, octadecadienoic acid

Trans 10- cis 12, octadecadienoic acid

  • Principal dietary isomer of CLA

  • Found in the stomach of ruminant animals

  • Anti-cancerous

  • Also found in the stomach of ruminant animals

  • More effective in reducing body weight


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Where is it Found? adults in Canada are overweight/obese.

  • Milk

  • Ruminant meats

  • Poultry

  • Eggs

  • Dairy products like cheese and yogurt

  • Processed Foods like Cheez Whiz


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Physiological Effects adults in Canada are overweight/obese.

  • CLA occurs naturally in whole meats and whole milk (5mm per gram of fat)

  • Always consider the effects of both isomers ( cis 9, trans 11 and trans 10, cis 12)

  • At least 8 different CLA isomers to have different physiological effect on health benefit


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Overview of Physiological Effects adults in Canada are overweight/obese.

  • Weight Loss/ Lean tissue builder

  • Cancer fighting effects

  • Effect on diabetics


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Weight Loss / Lean tissue builder adults in Canada are overweight/obese.

  • CLA may:

  • reduce percent body fat

  • Reduces leptin (enzyme associated with appetite)

  • Promote apoptosis of adipose tissue

  • Interferes with Lipoprotein lipase


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Effects of Leptin adults in Canada are overweight/obese.


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Inhibits tumor growth adults in Canada are overweight/obese.

  • Inhibit the proliferation of tumor growth

  • Role in blocking the growth of tissue that support cancer

  • Some isomers exhibit an inhibitory effect on cancer prevention


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Side Effects adults in Canada are overweight/obese.

  • Fairly new

  • Studies have shown it increases LDL’s


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Case Study #1 adults in Canada are overweight/obese.

The Effects of CLA and Exercise on Mice

  • 8 week old mice divided into 2 dietary groups and feed the same diet

  • Each dietary group was divided into sedentary and exercise groups

  • Mice were exercised 5 days a week for 14 weeks, gradually increasing the speed and duration


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Case Study #1 con’t adults in Canada are overweight/obese.

Results:

  • All groups gained weight during the first 6 weeks of the study

  • Non- CLA exercise group decreased weight

  • CLA exercise and sedentary groups gained less weight

  • CLA exercise but not CLA sedentary had greatest gain in lean body mass

  • Suggests the consumption of CLA in diet combined with moderate exercise can decrease gain in total body fat and increase lean body mass more than exercise alone


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Case Study #2 adults in Canada are overweight/obese.

  • Random

  • Double-blind

  • Placebo controlled (hydrogel)

  • 20 healthy people

  • Exercised 90 mins, 3 times/wk

  • Placebo or 0.6mg of CLA 3 times/day

  • 2 capsules/meal

  • 12 weeks


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Case Study #2 con’t adults in Canada are overweight/obese.

  • Body fat, measured using near infrared light, was significantly reduced in the CLA group but not in the placebo group

  • Reduces body fat, NOT weight

Results:


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How Much? adults in Canada are overweight/obese.


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Retail Value adults in Canada are overweight/obese.

  • Herbal Select Conjugated Linoleic Acid

  • 1000mg

  • 90 caps

    $21.24 CAD

  • Herbal Select Conjugated Linoleic Acid

  • 1000mg

  • 60 softgels

    $15.00 CAD


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Marketing adults in Canada are overweight/obese.


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  • WEIGHT MANAGEMENT & MORE adults in Canada are overweight/obese.

  • Promotes healthy body composition

  • Supports a healthy inflammation response

  • Enhances immune function

  • Provides antioxidant protection

  • Use as part of a healthy diet and exercise program


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Marketing adults in Canada are overweight/obese.

  • “All-natural Multi-faceted Nutrient”

  • “Derived from the oils of the safflower”


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Marketing adults in Canada are overweight/obese.

  • Overweight people

  • Body Builders

  • Athletes


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Conclusion adults in Canada are overweight/obese.

Summary

Our 2 cents

Facts

Broad Statement


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Questions Anyone? adults in Canada are overweight/obese.


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