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INTRODUCTION TO MARKETING - FRESHMEN.

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Introduction to marketing freshmen l.jpg

INTRODUCTION TO MARKETING - FRESHMEN

Objectives: students will be involved in activity-centered lessons that explore the relationship and impact of marketing in business. The course introduces students to career exploration utilizing technology and developing beginning skills. Students will develop a knowledge base of marketing and be able to make an informed decision regarding their future electives.


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Selling

Advertising

International marketing

Travel & tourism

Sports Marketing & entertainment

Entrepreneurs

Business ethics & leadership

Resumes, job interviewing and careers

WHAT IS MARKETING?


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Selling and AdvertisingMedias used

  • Brainstorm to come up with the different medias used in advertising

  • Everyone create a folder under your number named “marketing” you will be importing several worksheets etc. for this unit

  • Import the advertising medias worksheet.xls

  • Give examples of each on worksheet



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Feature – Benefit SellingHow does the feature help the product’s performance?How does the performance information give the customer a personal reason to buy the product?..\Marketing freshmen assignments\product features benefits.xls


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ADVERTISING/COMMERCIALS

  • To explore advertising you will be looking at some of your favorite and least favorite ads.

  • ..\Marketing freshmen assignments\ADVERTISING ASSIGNMENT.doc


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INTERNATIONAL MARKETING

  • Find at least 10 U.S. businesses that have gone multinational (businesses that have operations in several countries).

  • Copy and paste the name, the countries and how many there are, to a word document (save as international in your marketing folder)

  • Follow instructions for spreadsheet and answer questions when complete.

  • ..\Marketing freshmen assignments\THE GLOBAL MARKETPLACE.doc

  • ..\Marketing freshmen assignments\international spreadsheet.xls


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TRAVEL AND TOURISM

  • The hospitality industry is a big business and for some countries and towns it is the main source of income. (Hawaii, Grand Canyon, Mexico etc.)

  • You will be looking at the Marriott Company and researching information about their company.

  • Have you ever stayed at a Marriott, or Marriott owned business?

  • ..\Marketing freshmen assignments\Questions about Marriott.doc Open and save to your folder – follow directions and answer the questions.

  • 2 word searches – Bahamas Bound and Mystery State.


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SPORTS MARKETING

  • For the sports part of this there are two brain teasers:

  • ..\Marketing freshmen assignments\NFL teams clues.doc

  • ..\Marketing freshmen assignments\There are 30 NBA teams and 29 are described below.doc

  • Word search – NFL MVP’s


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ENTERTAINMENT MARKETING

  • You will be using your Desktop publishing skills to design a poster or you can use Power Point.

  • You many choose to design a poster that promotes your favorite band or movie (must be high school appropriate)

  • ..\Marketing freshmen assignments\criteria and peer evaluation of poster.doc


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ENTREPRENUERSHIP

  • Entrepreneur is defined as a person who organizes, operates, and assumes the risk for a business venture.

  • Link to list of famous entrepreneurs

  • Some Famous Entrepreneurs.doc

  • Research an amusement park (3 different parks – 1 by each member)


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AMUSEMENT PARK

  • Open the amusement park partner assignments to split up the project

  • ..\Marketing freshmen assignments\Amusement Park-partner responsiblities.doc

  • Meet with your partners and fill out sheet – print and turn in.

  • Open amusement park creation file – save to your folder – copy and paste only the sections you are responsible for and save again.

  • ..\Marketing freshmen assignments\Amusement Park Creation Project.doc


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BUSINESS ETHICS AND LEADERSHIP

  • You will decide the fate of some heart transplant patients.

  • Access Ethics heart assignment and save to your folder.

  • ..\Marketing freshmen assignments\Ethics you have to have a heart.doc

  • Make your decisions – fill in and print.

  • Teacher will assign groups

  • Groups will come to a consensus - share


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RESUMES, JOB INTERVIEWING, CAREERS

  • Students will navigate through the Career Voyages web site and fill in an assignment as they go.

  • http://www.careervoyages.gov/

  • Spend time familiarizing yourself with the web site prior to starting on the assignment

  • ..\Marketing freshmen assignments\RESEARCHING A CAREER AND EDUCATION.doc


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Miscellaneous assignments

  • Making change

  • ..\Marketing freshmen assignments\LEARNING TO MAKE CHANGE.doc


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Competencies and Rubrics

  • competences for freshmen curriculum.doc

  • Rubric for research and project assignments

  • research project rubric.doc

  • Rubric for all other assignments

  • Rubric FRESHMEN MKTG.doc


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