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I Blog to Differ . Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975. A Little Web History & Future. Web 1.0 Compuserve, AOL Web 1.5 Websites, Search Engines Web 2.0 Social Networking, Blogs, Microblogging Beyond?. What is a Blog?. Duh. Short for Web-Log. Diary

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I blog to differ l.jpg

I Blog to Differ

Chelle Honiker Yarbrough, CTC

TravelWebMarketing.com

877-442-1975


A little web history future l.jpg
A Little Web History & Future

  • Web 1.0

    • Compuserve, AOL

  • Web 1.5

    • Websites, Search Engines

  • Web 2.0

    • Social Networking, Blogs, Microblogging

  • Beyond?


What is a blog l.jpg
What is a Blog?

  • Duh. Short for Web-Log.

    • Diary

    • Announcement

    • Insight

    • Human Connection/Face to Business

    • Interaction

    • OPPORTUNITY


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How a Blog Can Help Business

  • Absolutely the most reliable way to get your information into the search engines, period.

  • Blogs are the key to the home page of Google and others via RSS

    • RSS=Really Simple Syndication




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Google’s Home Page


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Options for Your Own Blog

  • Web Service (Developer Hosted)

    • Wordpress.com

    • Blogger (Google)

    • Typepad

    • Moveable Type

  • Benefits:

    • Quicker roll-out of new features, support


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My Suggestion: DIY Wordpress

  • Good Web Hosts Offer 1-Click Installation & Upgrades Shameless Plug: (gemtravelsites.com)

  • Hosted together with website or as separate URL

  • Point and Click Design & Configuration


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Deciding on Designs

  • Branding

    • Colors, logo & layout same as website

  • Differentiation

    • Niche-based blog to market to certain segment

  • Free Wordpress Design Themes

    • http://wordpress.org/extend/themes/

  • Premium Wordpress Design Themes

  • Wordpress Design Customization/Creation


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Wordpress Advantages

  • Open Source – Free & Innovative

  • Thousands of Themes

  • Thousands of Plug-Ins

    • Small programs designed to perform specific task within Wordpress like:

      • SEO, Pinging, SiteMapping, Spam Filtering, Post by Email, Google Analytics, Flickr (Photos) Integration, Adsense, tags, Bulletin Boards…


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Setting It Up Right

  • Posts vs. Pages

    • Pages are “permanent”– about the author, contact forms, etc.

    • Posts are “date sensitive”– offers, new information and can be dated in past or future

    • Decide how often to post.

    • Don’t be a copycat.

    • Tag Everything


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Content is King – Keywords are Queen. Smoosh Them.

  • Don’t write for search engines – write for people, but look for opportunities.

  • Collaborate with everyone in office

  • Outsource to professional writers

    • http://travelwriters.com

    • http://travelwebmarketing.com

  • Guest Bloggers

    • DSM’s?


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Under the Hood

  • 4SpaInfo.com

    • Separately managed

    • Niche Based

  • HollandAmerica.net

    • Integrated with Site Design

    • Highly Successful


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Q & A

  • Chelle Honiker Yarbrough, CTC

  • TravelWebMarketing.com

  • GemTravelSites.com

  • 877-442-1975 – Toll-Free

  • [email protected]

  • Twitter:chelleyarbrough

  • Blog: http://mentalgaragesale.com


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