How Do I Generate My CVB Sales Leads into Profit?
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How Do I Generate My CVB Sales Leads into Profit?. What is a lead?. “A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.” -Websters Dictionary . Where do CVB Leads Come From?.

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Presentation Transcript

What is a lead l.jpg
What is a lead?

“A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.”

-Websters Dictionary


Where do cvb leads come from l.jpg
Where do CVB Leads Come From?

  • Familiarization Tours (FAMs)

  • Website Inquiries

  • Advertising Co-ops

  • Tradeshows

  • Discover New England (DNE)

  • Massachusetts Office of Travel & Tourism

  • Inquiries/Walk-Ins

  • New England Society of CVBs


The lead process what are the steps l.jpg

The Lead Process – What are the steps?

The Lead Process – What are the steps?

CVB Sales Team

Does this make sense for my business?

Qualify Leads

Distribute to CVB Members

Relationship Building

What makes sense for your

business?

?

The “Initiation” Process

Yes

No

Intro E-mail

Proposal

Phone Call

Notify

CVB

Notify

CVB

Actualized Business = $


How can the cvb help you with your leads or proposals l.jpg
How can the CVB help you with your leads or proposals?

  • Answer questions that you may have

  • Arrange for site inspections

  • Provide images to create attractive proposals

  • Assist with Regional Tours/FAMs

  • Provide Suggestions for Member Partnerships

  • Event Information

  • Suggestions on Spousal Tours


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Stephen’s Tips on Working Leads

  • Work your sales leads immediately!

  • Keep an open dialogue with your CVB

  • Utilize CVB Resources

  • Ask Questions

  • Think about Partnering

  • Attend CVB Events or Networking Mixer

  • Participate in Industry Tradeshows


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