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How Do I Generate My CVB Sales Leads into Profit?

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How Do I Generate My CVB Sales Leads into Profit?. What is a lead?. “A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.” -Websters Dictionary . Where do CVB Leads Come From?.

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Presentation Transcript
what is a lead
What is a lead?

“A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process.”

-Websters Dictionary

where do cvb leads come from
Where do CVB Leads Come From?
  • Familiarization Tours (FAMs)
  • Website Inquiries
  • Advertising Co-ops
  • Tradeshows
  • Discover New England (DNE)
  • Massachusetts Office of Travel & Tourism
  • Inquiries/Walk-Ins
  • New England Society of CVBs
the lead process what are the steps

The Lead Process – What are the steps?

The Lead Process – What are the steps?

CVB Sales Team

Does this make sense for my business?

Qualify Leads

Distribute to CVB Members

Relationship Building

What makes sense for your

business?

?

The “Initiation” Process

Yes

No

Intro E-mail

Proposal

Phone Call

Notify

CVB

Notify

CVB

Actualized Business = $

how can the cvb help you with your leads or proposals
How can the CVB help you with your leads or proposals?
  • Answer questions that you may have
  • Arrange for site inspections
  • Provide images to create attractive proposals
  • Assist with Regional Tours/FAMs
  • Provide Suggestions for Member Partnerships
  • Event Information
  • Suggestions on Spousal Tours
stephen s tips on working leads
Stephen’s Tips on Working Leads
  • Work your sales leads immediately!
  • Keep an open dialogue with your CVB
  • Utilize CVB Resources
  • Ask Questions
  • Think about Partnering
  • Attend CVB Events or Networking Mixer
  • Participate in Industry Tradeshows
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