Developing Winning Strategies They are going to vote. Will they Vote  YES

Developing Winning Strategies They are going to vote. Will they Vote YES PowerPoint PPT Presentation


  • 183 Views
  • Uploaded on
  • Presentation posted in: General

Proven Record of Success. 1996$250 million79.0% of the vote1999Defeated $600 million66.0% of the vote2000$500 million (schools)77.9% of the vote2000$15 million (jail)57.8% of the vote2000$20 million (open space)76.6% of the vote2001$3.6 billion (roads, university)78.0% of the vote2003 $450 million (schools)64.2% of the vote2003$35 million (libraries)67.6% of the vote 2006 $970 million (schools) 53.2% of the vote.

Download Presentation

Developing Winning Strategies They are going to vote. Will they Vote YES

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


1. Developing Winning Strategies They are going to vote. Will they Vote “YES”? Presentation to the North Carolina Association of County Commissioners by Ballard Everett Ballard Everett & Associates January 24, 2008

2. Proven Record of Success 1996 $250 million 79.0% of the vote 1999 Defeated $600 million 66.0% of the vote 2000 $500 million (schools) 77.9% of the vote 2000 $15 million (jail) 57.8% of the vote 2000 $20 million (open space) 76.6% of the vote 2001 $3.6 billion (roads, university) 78.0% of the vote 2003 $450 million (schools) 64.2% of the vote 2003 $35 million (libraries) 67.6% of the vote 2006 $970 million (schools) 53.2% of the vote

3. Developing A Winning Campaign Research Strategy Implementation & Message Delivery Fundraising & Budget

4. Research The Foundation Research drives message Survey research ascertains voter opinions and attitudes Focus group research tests specific message plans to gauge voter reaction and response Survey and focus group research to develop message plan

5. Strategy The Game Plan SWOT Targeting Message Development Fundraising & Budgeting Implementation

6. IMPLEMENTATION Ground War Yard Signs Speakers Bureau Literature Direct Mail Voter ID & Get-Out-The Vote Effort

7. IMPLEMENTATION AIR WAR Radio Broadcast & Cable Internet Earned & Paid Media

8. FUNDRAISING & BUDGET Paid Media & Direct Mail Research Campaign Materials Voter Contact Program Website Interactive Effort Consulting Team Miscellaneous Use in-kind contributions where possible

9. The Winning Strategy Research + Campaign plan+ Implementation + Fundraising & Budget + Message Delivery = WINNING CAMPAIGN

  • Login