Sobering thoughts ywca research yougov survey literature review focus groups with young women questionnaire produced by young women
This presentation is the property of its rightful owner.
Sponsored Links
1 / 6

Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced by young women PowerPoint PPT Presentation


  • 52 Views
  • Uploaded on
  • Presentation posted in: General

Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced by young women Action research on effective messages Production of handbag guide and alcohol origami game Conferences in Cardiff and London YWCA making a difference.

Download Presentation

Sobering thoughts: YWCA Research YouGov Survey Literature Review Focus groups with young women Questionnaire, produced by young women

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Sobering thoughts ywca research yougov survey literature review focus groups with young women questionnaire produced by young women

Sobering thoughts: YWCA Research

YouGov Survey

Literature Review

Focus groups with young women

Questionnaire, produced by young women

Action research on effective messages

Production of handbag guide and alcohol origami game

Conferences in Cardiff and London

YWCA making a difference

“This shrieking ladette was photographed staggering through Cardiff city centre late on Friday night”


Sobering thoughts ywca research yougov survey literature review focus groups with young women questionnaire produced by young women

  • Why are young women binge drinking?

  • Peer pressure

  • Boredom

  • Lack of parental guidance

  • Lack of awareness of the risks

  • Finding things hard at home and school

  • To gain confidence

  • Lack of self-esteem and not liking the way they look

  • Influence of celebrities

  • Homelessness

  • To be more like boys

  • Getting mixed messages

  • Drinking to have fun

“They pressure you into it, it’s like ‘Oh, just drink this’ and then if you say no, it’s like ‘Oh, you can’t hang around with us”


Sobering thoughts ywca research yougov survey literature review focus groups with young women questionnaire produced by young women

  • Young women’s experiences – YWCA’s questionnaire

  • Two thirds of girls and young women said they started drinking when they were under 15.

  • Alcopops, spirits and cider were the most popular drinks.

  • Three quarters of them said they drank more than seven units on a night out.

  • Messages which convey risks to personal safety would work best to inform young women of the dangers of binge drinking. Followed by messages about loss of dignity and risk to health.

“The only way it would put me off alcohol is if someone actually taught me the real problems.”


Sobering thoughts ywca research yougov survey literature review focus groups with young women questionnaire produced by young women

YWCA raising awareness

Beer goggles at YWCA Cwmafan

YWCA Truth about Youth project in Cardiff

Feel good factor

Handbag guide, origami game and Familiar Faces DVD

Young women review substance misuse services

Meeting politicians

“I liked putting my own personal experiences into an important piece of work – so my experiences are helping others.”


Sobering thoughts ywca research yougov survey literature review focus groups with young women questionnaire produced by young women

  • Recommendations

  • The key is on prevention and early intervention, starting at primary school. This investment will save long term health and social care costs.

  • Resources are needed to support prevention and early intervention; to provide youth services and cafes which are safe and open when needed.

  • Holistic interventions are better than information based programmes.

  • Real messages should be used to show the effects of alcohol, should focus on harm reduction and personal safety and be developed by young women for young women.

  • Young women need positive role models; either parents, peers, youth workers.

‘YWCA is a place that is safe where we all work together.”


  • Login