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Social Media. Are you listening?. Why do I want to engage in social media? What do I hope to accomplish? Where do I belong? Who is my target audience?. Prep work…. Why?. What?. Outreach… Information… Clarification… Resources… Customers…. What added value do you hope to provide?

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Presentation Transcript
social media

Social Media

Are you listening?

prep work

Why do I want to engage in social media?

  • What do I hope to accomplish?
  • Where do I belong?
  • Who is my target audience?
Prep work…
slide3
Why?

What?

Outreach…

Information…

Clarification…

Resources…

Customers…

  • What added value do you hope to provide?
  • Are there issues that need to be addressed?
slide4
Where?

Who?

Stakeholders…

Customers…

Critics…

  • Selecting your platform
taking the 1st step

Assessing sentiment

  • Identifying influencers
  • Studying success
  • Comparing like minds
Taking the 1st Step…
slide7
Do they like me?

We are the Champions!

Advocates

Evangelists

Rewards

Requests

  • Complaints
  • Inquiries
  • Recommendations
  • Customer Service
slide8
Best Practices

Competition

Which brands or organizations similar to yours are utilizing social media?

How are they maximizing their efforts and audience?

  • How can you effectively convey your message?
  • What is the personality or tone of your online presence?
  • Evaluating current customer service methods
get moving

Respond

React

Engage

Promote

Get Moving!
slide10

Nicole Sunstrum

Social Communications Specialist

Chair, State of Michigan Social Media Board

@sunstrumn

[email protected]

www.facebook.com/nikki.sunstrum

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