District 7010 PR Presentation. Public Relations. Responsibilities of the Club PR Committee. What are the responsibilities of the Club Public Relations committee, and what are YOUR responsibilities as chair of this committee?
Rotary is one of the largest and most influential international humanitarian service organizations in the world.
Rotary is a global network of business, professional and community leaders.
Rotary promotes peace and international understanding through its educations and humanitarian programs.
Rotary’s top philanthropic goal is to eradicate polio worldwide.
Rotary and its partners have reduced polio cases by 99 percent worldwide.
How might your club go about setting goals for your PR committee?
SPECIFIC. Who, What, Where, When, Why….
MEASURABLE. A goal should provide a tangible point to pursue.
ACHIEVABLE. Rotarians should be able to accomplish the goal with the resources available.
REALISTIC. A Goal should represent an objective toward which you are both willing and able to reach.
TIMELY. A goal should have a deadline or timeline.
Effective public relations requires time, effort, and planning. When your committee develops an action plan before the beginning of the Rotary year, it should address the audience, strategies and tools, and projects and activities that will be promoted.
Ensuring that Rotary has a positive image in the community requires public relations efforts directed at different audiences. These audiences may include……..
Information can be delivered through various tools, including……..
How can you work with Rotarians in your club to maximize PR efforts?
Ensure the public relations committee is trained in conducting a multimedia campaign
Plan public relations efforts around all service projects
Conduct a public awareness program targeted at the business and professional community that explains what Rotary is and what Rotary does
Arrange for a public service announcement to be broadcast on a local television channel, aired on a local radio station, or placed in a local newspaper or magazine.
Brainstorm other ideas!!
Our District goal is to increase membership and also to support Membership retention. Seeing Rotary in ads on television’; on billboards, etc... makes us all proud to BE a Rotarian!!
District 7010 intends to apply for a PR Grant for 2012.
Clubs have until May 15, 2011 to get their proposals ready and submit to District
Based on the proposals, the committee will determine whether one proposal or a combination of them will form the basis of the grant application
What clubs are prepared to participate?
What is the total cost of the proposed project?
What amount of grant money is sought?
What contribution will the proposing club(s) contribute?
Are you anticipating any contributions in kind or otherwise from the supplier or other entities?
What message will you be using (specific reference to Humanity in Motion materials preferred)
What type of media do you propose to use? (eg: TV, Radio, Billboards)
Name the suppliers and advise whether contributions have been obtained.
Provide contact information for a person prepared to be the primary contact for further information, preparation of the formal application and implementation.
How does your proposal promote Rotary and Rotary’s public image?
RI have increased their grant for 2012 and our District intends to do our best to apply for this grant. The total RI grant is $15,000 and the District must contribute $5,000. We plan to use $10,000 for club projects and $10,000 to purchase an advertising campaign on television stations that mirror our district.
Barrie Clubs – Billboard campaign - $1,997 from RI and $998 from District = $2,995 Cdn
There are two billboards in this campaign; pictured below
The billboards correspond to a website that links the three Rotary clubs. Each club has an information page with details about each club and a link to each club’s website. The clubs collectively are putting in additional money (Approx. $2000) to support this campaign
The criteria for the award are as follows:
Show when and where club meets (0-2 points)
Listing of upcoming programs/speakers (0-5 points)
Provide information about or links to the Rotary International website. (0-3 points)
Explain what the club does (0-10 points)
Engage the public [not appear as a members only site] (0-5 points)
Show the fun of fellowship (0-5 points)
Invite the public to become involved either through membership or service projects. (0-5 points)
Contain recent information about what the club has accomplished (0-5 points)
Provide links to relevant information such as directors (0-2 points)
Provide links to club committees and what they do (0-10 points)
Include new media such as video and/or news feeds (0-3 points)
The site should be easy to navigate for visitors either Rotarians or potential Rotarians (0-5 Points)
Perfect Score is 80 points.
In effect, two clubs could meet all the above criteria, but one could score higher than another because they do a better job with the site.