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Matakuliah : G0622/Bahasa Inggris 1 Tahun : 2005 Versi : 1.01. 06 - Advertising. Learning Outcomes. Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’. Outline Materi. Quote of the Week.

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Presentation Transcript
learning outcomes
Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

  • Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.
  • Membuat ‘summary’.
1 introduction1
1. Introduction
  • Which advertisement do you like best ? Why?
good bad advertisement
Good & bad advertisement
  • What makes a good advertisement ?
  • Do you think that the advertising practices described are acceptable ?
  • Which of the statements do you agree with ?
slide9
Book
  • Answer comprehension questions to check understanding of topic vocabulary and concepts.
in class assignment
In class / Assignment:
  • Discuss good and bad advertisements and the effects of advertisements.
    • See Assignment 06-01: Discussion
slide13
Book:
  • Use vocabulary to describe advertising media and methods.
in class assignment1
In class / Assignment:
  • Discuss the media and methods used in advertising.
    • See Assignment 06-02: Discussion Board Activity
outdoor advertising
Outdoor advertising
  • Segments
  • Soaring
  • Mass market
  • TV slot
  • Kiosks
slide17
Book:
  • Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.
outdoor advertising1
Outdoor advertising
  • Billboards
  • Transport
  • Street furniture
    • Bus shelters
    • Public toilets
slide20
Book:
  • Listen to a business expert speak about successful advertising and extract meaning.
  • Andrew Pound - a marketing manager for Kraft Jacobs Suchard
in class assignment2
In class / Assignment:
  • Write a summary comparing the marketing strategies of two carmakers.
    • See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies
assignments
Assignments
  • 06-01: Discussion
  • 06-02: Discussion Board Activity
  • 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies
  • Due next week
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