06 advertising
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Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01. 06 - Advertising. Learning Outcomes. Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’. Outline Materi. Quote of the Week.

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06 - Advertising

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06 advertising

Matakuliah: G0622/Bahasa Inggris 1

Tahun: 2005

Versi: 1.01

06 - Advertising


Learning outcomes

Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa

akan mampu :

  • Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.

  • Membuat ‘summary’.


Outline materi

Outline Materi


Quote of the week

Quote of the Week


Definition of advertising

Definition of Advertising


1 introduction

1. Introduction


1 introduction1

1. Introduction

  • Which advertisement do you like best ? Why?


Good bad advertisement

Good & bad advertisement

  • What makes a good advertisement ?

  • Do you think that the advertising practices described are acceptable ?

  • Which of the statements do you agree with ?


06 advertising

Book

  • Answer comprehension questions to check understanding of topic vocabulary and concepts.


In class assignment

In class / Assignment:

  • Discuss good and bad advertisements and the effects of advertisements.

    • See Assignment 06-01: Discussion


2 vocabulary

2. Vocabulary


Advertising media methods

Advertising media & methods

  • Media

  • Methods

  • Verbs


06 advertising

Book:

  • Use vocabulary to describe advertising media and methods.


In class assignment1

In class / Assignment:

  • Discuss the media and methods used in advertising.

    • See Assignment 06-02: Discussion Board Activity


3 reading

3. Reading


Outdoor advertising

Outdoor advertising

  • Segments

  • Soaring

  • Mass market

  • TV slot

  • Kiosks


06 advertising

Book:

  • Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.


Outdoor advertising1

Outdoor advertising

  • Billboards

  • Transport

  • Street furniture

    • Bus shelters

    • Public toilets


4 listening

4. Listening


06 advertising

Book:

  • Listen to a business expert speak about successful advertising and extract meaning.

  • Andrew Pound - a marketing manager for Kraft Jacobs Suchard


In class assignment2

In class / Assignment:

  • Write a summary comparing the marketing strategies of two carmakers.

    • See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies


Summary

Summary


Assignments

Assignments

  • 06-01: Discussion

  • 06-02: Discussion Board Activity

  • 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

  • Due next week


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