There is a clear mismatch between consumers preferences and advertisers media mix
Download
1 / 1

There is a clear mismatch between consumers preferences and advertisers’ media mix - PowerPoint PPT Presentation


  • 135 Views
  • Uploaded on

There is a clear mismatch between consumers preferences and advertisers’ media mix. FMCG sector. Radio. Outdoor. Unaddressed DM. Press. Internet. Email. Radio. TV. Addressed DM. Source: DM Pige 2010; Media Preference study 2010.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' There is a clear mismatch between consumers preferences and advertisers’ media mix' - elia


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
There is a clear mismatch between consumers preferences and advertisers media mix
There is a clear mismatch between consumers preferences and advertisers’ media mix

FMCG sector

Radio

Outdoor

Unaddressed DM

Press

Internet

Email

Radio

TV

Addressed DM

Source: DM Pige 2010; Media Preference study 2010


ad