Welcome
This presentation is the property of its rightful owner.
Sponsored Links
1 / 71

Welcome PowerPoint PPT Presentation


  • 76 Views
  • Uploaded on
  • Presentation posted in: General

Stuart McLaren. Welcome. ProspectSoft CRM & Web Solutions. Welcome. Agenda. 09:00 Arrive 09:30Introduction - Web Lead Strategy 09:50Profit from Google Part 1 11:00Break 11:15Profit from Google Part 2 11:50Practicalities, Tools and Solutions 13:15Conclude.

Download Presentation

Welcome

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Welcome

Stuart McLaren

Welcome


Welcome1

ProspectSoft CRM & Web Solutions

Welcome


Agenda

Agenda

09:00 Arrive

09:30Introduction - Web Lead Strategy

09:50Profit from Google Part 1

11:00Break

11:15Profit from Google Part 2

11:50Practicalities, Tools and Solutions

13:15Conclude


Clarifying the target

Clarifying the Target


What are your expectations

What are your expectations?

  • More Leads from Google

  • More leads for less money

  • Make more money

  • Beat the competition

  • Expand your market

  • Become more profitable


Setting targets

Setting Targets


Business success

Enquiries

Quotations

Orders

Business Success

Marketing Enquiries in

Re-spend & Referrals

Retention %

Conversion %

Success: Profit Generated


Motivation plan action

What next?

Motivation, Plan, Action


Motivation

Motivation

  • There are 1.7bn Internet users globally

  • There are 803M people in Europe (TOTAL)

  • There are 402M Internet users in Europe

  • There are 43.8M Internet users in UK

    • www.internetworldstats.com

  • In UK, 19.4m visited e-commerce site last month

    • 25% found via search engines

  • £30.2bn spent online in UK in 2006

  • £52bn expected in UK in 2010

    • Forrester UK, e-commerce forcast


Motivation1

Motivation

IT and E-Business

  • Undercut competition

    • Be more efficient - do more with less staff

    • Able to reduce costs and undercut compeition

  • Out-perform the competition

    • Have the right stock

    • Deliver it quicker

  • Reach more people than the competition

    • Databases to drive Mailshots, e-shots

    • More customer information driving better targetting

  • Respond to change faster than the competition

    • Capture and analyse more information, faster

    • Respond and implement change faster


Plan task breakdown

Plan & Task Breakdown

SEO Visitors

Advertising & PPC

Outbound e-Marketing

Visitors

Visitor Interest / Attention

Registration (Lead)

eCommerce Basket

Online Sales

Closed (Offline) Sales

Remarket / Revisit / Respend


Lead generation scorecard

Lead Generation Scorecard


Target motivation plan

Target, Motivation, Plan

So far…


What do we need to do

What do we need to do…

Next…Action


Profit from google

Profit from Google


Profit from google1

Profit from Google

  • Get more hits

  • Grab more attention (avoid bounces)

  • Generate more registrations

  • Log and distribute leads

  • Ensure Lead follow-up

  • Progress & Close the sale

  • Re-Market for retention / respend

  • Analyse, Innovate, Analyse, Iterate, Orchestrate


Getting more hits

Google SEO

Getting More Hits


Why just google

Why Just Google

UK Stats


Welcome

SEO

Search Engine Optimisation

What is it? Why should you be interested? What can you do about it?


What is seo

What is SEO?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic (number of relevant people visiting your website) to a web site from search engines via Natural search results.


Welcome

Sponsored Links

Sponsored Links

Natural Search Results


Why seo is important

Why SEO is Important?

Anyone searching is pre-qualified with interest (not so with adverts)

SEO attracts more attention from more People (Online Visitors) searching on Google than PPC (and its free)

It is critically important to Search engines too


Welcome

Sponsored Links

Sponsored Links

Natural Search Results


Eye tracking on google

Eye Tracking on Google


Welcome

More Space for Naturally Optimised Results


Welcome

And most importantly, it is free!!!


Welcome

What does this really mean to you?


Welcome

6000 Visitors per month

500 Visitors per month


Welcome

Natural Search Engine Optimisation is

  • Free

  • Generates Leads (or at least a first step)

  • Enhances Online Presence – helps in attracting talent as well as prospective customers.


Action

Action

How to naturally/organically optimise a website, so it appears on the top few results...


Welcome

Unfortunately, there are no short cuts...


So what does google look for

So what does Google look for...


Volunteers

Volunteers…

Live workshop…


A avoid broken links poor html

a. Avoid Broken Links & Poor HTML

Broken Links Check

http://validator.w3.org/checklink

Other checks for good formatting etc

http://validator.w3.org


B links from the right sites

b. Links from the right sites

Links to your site

www.google.co.uk (link: yoururl.com)

Dmoz and Yahoo

www.dmoz.org & uk.dir.yahoo.com


B links from the right sites1

b. Links from the right sites

  • Back-links

    • Paid Links

    • Reciprocal links

    • E.g. http://www.burglaralarmfinder.co.uk

  • Pagerank

    • Combination of factors but effectively the “importance” of sites/pages

  • Find relevant back-links

    • Search your keywords

    • Find directories and general info sites for back-links

    • Review back-links from top ranking competitors sites


C use the right keywords

c. Use the right keywords

Reviewing the Keywords in your site

https://adwords.google.co.uk/select/KeywordToolExternal

Analyse your Keywords. Analyse your top online competitors.


D duplicate content

d. Duplicate content

A Warning on Duplicate Content


E frequently updated content

e. Frequently updated Content


E frequently updated content1

e. Frequently updated content

Why?

Search engine ranking is determined by:

  • Importance

  • Relevance

    Regularly updated content shows that your site is:

  • Important – someone thinks it is important enough to keep adding to and updating it

  • Relevant – it is much less likely to be out of date, and much more likely to be still relevant if it was updated recently. We have also discussed keeping content updated with the right keywords.


Profit from google2

Profit from Google

  • Get more hits

  • Grab more attention (avoid bounces)

  • Generate more registrations

  • Log and distribute leads

  • Ensure Lead follow-up

  • Progress & Close the sale

  • Re-Market for retention / respend

  • Analyse, Innovate, Analyse, Iterate, Orchestrate


Profit from google3

Profit from Google

  • Get more hits

  • Grab more attention (avoid bounces)

  • Generate more registrations

  • Log and distribute leads

  • Ensure Lead follow-up

  • Progress & Close the sale

  • Re-Market for retention / respend

  • Analyse, Innovate, Analyse, Iterate, Orchestrate


Plan task breakdown1

Plan & Task Breakdown

SEO Visitors

Advertising & PPC

Outbound e-Marketing

Visitors

Visitor Interest / Attention

Registration (Lead)

eCommerce Basket

Online Sales

Closed (Offline) Sales

Remarket / Revisit / Respend


Grab more attention

Grab More Attention

  • Attention Relevant to Keywords

  • News articles

    • Especially with thumbnails, relevant and regularly changing

  • Offers and promotions

  • Fresh design

  • Simple, straight forward navigation

  • Clear titles and sub-sections

  • Compare different pages and layouts


Generate more registrations

Generate More Registrations

  • General Opportunities to register

  • Specific Opportunities

    • End of news articles

    • End of product information

  • Reason to register

    • Free quote

    • Free white paper, Industry Newsletter

    • Online Demonstration

    • Event (webinar)


Generate more registrations1

Generate More Registrations

Ensure completed registration form

  • Further testimonials

  • Re-enforce reason to register (demo, whitepaper - quality, content, value etc.)

  • Reduce fields?

  • Split into two halves?

  • Colour / images?

  • Avoid distraction of other offers/promotions/news etc.

    Compare/Contrast registration Pages


Log and distribute leads

Log and Distribute Leads

  • Simple?

    • Could leads get lost?

    • Do they go to the right sales person?

    • How quickly does a customer get a response?

    • Can you analyse leads afterwards?

  • Ensure quality and consistency

    • Daily / hourly process for checking new leads

    • Visual qualification to sift out junk

    • Decide who / how best to action each lead

    • Capture & pass out all details from registration


Ensure lead follow up

Ensure Lead Follow-up

  • Ensure your valuable leads are acted upon

    • Once passed to sales, what happens?

    • Have clear steps/stages that define progress

    • Create a process that allows for nurturing

      (not all leads will be immediate/hot)

    • Is a dead lead really dead?

  • Can we analyse how far a lead gets?

    • At what point lead is rejected?

    • Why leads are rejected?


Progress close the sale

Progress & Close the Sale

  • Ensure a successful process is followed

    • Know who is involved

    • Track through the decision making process

    • Monitor quoting / pricing interactions

    • Prioritise focus on “winnable” deals

    • Capture the close

  • What proportion of web leads are won?

    • From which source

    • From which registration page

    • From which demographic?


Re market retention respend

Re-market, Retention, Respend

  • Re-marketing before close

    • Backup the sales person with branding, regular communication to create confidence to buy

  • Ensure ongoing business after initial sale

    • Regular useful marketing / information

    • Maintain customer “delight”

    • Target re-spend opportunities

    • Create tailored offers for customers

    • Build relationship triangles


Analyse

Analyse

  • Consolidate

  • Innovate

  • Analyse

  • Iterate

  • Orchestrate

  • Automate


Profit from google4

Profit from Google

Get more hits

Grab more attention (avoid bounces)

Generate more registrations

Log and distribute leads

Ensure Lead follow-up

Progress & Close the sale

Re-Market for retention / respend

Analyse, Innovate, Analyse, Iterate, Orchestrate


Volunteers1

Volunteers…

Live workshop…


Profit from google5

Profit from Google

Get more hits

Grab more attention (avoid bounces)

Generate more registrations

Log and distribute leads

Ensure Lead follow-up

Progress & Close the sale

Re-Market for retention / respend

Analyse, Innovate, Analyse, Iterate, Orchestrate


Agenda1

Agenda

09:00 Arrive

09:30Introduction - Web Lead Strategy

09:50Profit from Google Part 1

11:00Break

11:15Profit from Google Part 2

11:50Practicalities, Tools and Solutions

13:15Conclude


Practicalities tools and solutions

Practicalities, Tools and Solutions


Practicalities tools and solutions1

Practicalities, Tools and Solutions

Demonstration


Web solution range

ProspectSoft CRM Web Solutions

Web Solution Range


Prospectsoft web solutions

ProspectSoft Web Solutions


Solution range

SOLUTION RANGE

ProspectSoft CRM


Crm solutions

CRM Solutions

  • MAPI Email Integration (such as Outlook)

    • Powerful and easy to use

  • Multi-Company Accounts integration

    • Transparent single interface

  • Screen Customiser

    • Change standard fields & labels

  • XML API

    • ‘Whatever the customer wants’

  • Contact Management B2B and/or B2C

    • Hierarchical logical structure

    • To-Do Lists and customer notepads

  • Telephony Integration

    • Incoming & Outgoing

  • Campaign Manager

    • Full marketing management

  • Document Manager

    • MS Office Integration

    • Documents created from & stored in ProspectSoft CRM

  • Sales Ledger Integration

    • Deep Integration

  • Sales History

    • Information where you need it

  • Purchase Ledger Integration

    • Further Integration

  • Purchase History

    • True Relationship management

  • Products & Pricing

    • From existing system

  • Sales Lead Tracker

    • Logical and Simple Structure

  • Quotation Engine

    • Integration to MS Office Templates

  • Sales Order Processing

    • Quote Conversion, no re-keying

  • Advanced Relationships

    • Consultants, Agents or Contractors

  • Problem Tracker

    • Logical and Simple Structure

    • Notification by Email

  • Infobase searching

    • Building company Intelligence

  • Problem Analysis Matrix

    • Analysis Matrix (eg: 1010 combinations)

  • Service Contracts

    • Information where you need it

  • Automatic alerts

    • Pro-active support

    • Automatic escalation

  • Report Writer & Toolkit

    • Access to key business indicators

  • Real-Time data Tunnel

    • True system integration

  • Inventory Register

    • Track fixed assets & equipment


Putting it all together

PUTTING IT ALL TOGETHER

ProspectSoft CRM Solutions


Welcome

Run Your Business:

Financials

Grow Your Business:

ProspectSoft CRM

Consistent Experience

Seamlessly Integrated

Turbo Boost Your Growth:

e-Business Strategy

Grow Your Business:

ProspectSoft CRM

Run Your Business:

Financials

Turbo Boost Your

Growth:

e-Business Strategy


A business revolution

A Business Revolution…

ProspectSoft Integrated solutions

  • Combining Accounts, CRM and Web Solutions

  • The ONLY truly end-to-end Solution for SME’s

  • Across all communication medium

    • Web, Telephone, Email, Face to Face Interaction

  • Across all interaction points

    • Marketing, Sales, Fulfilment, Accounts, Customer Support


Summary

Summary

  • CRM / the Web is a big problem if you let your competitors get ahead

  • CRM / the Web is a great opportunity if you take the competitive advantage

  • ProspectSoft CRM & Web solutions can help you execute a robust business & e-business strategy


Welcome

Any Questions?

Q&A


Learn more

Gain a competitive advantage with our Business Growth Workshops

Learn more


Upcoming events

Upcoming events

  • Successful e-Commerce

    • E-Commerce that really works. Set yourself apart from the competition by building genuine online relationships

  • Further Business Growth Events

    • Outbound email marketing, Customer Service...and more


Call to action

Call to action

  • Book on Business Growth Events

  • Review Meeting

    • Review your CRM, Web or complete IT Strategy and get more help from us

  • Questionnaire

    • Please now take the time to give us your feedback


Thank you

Please complete and hand in your Questionnaire

Thank You


  • Login