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Five shopper fast facts

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Five shopper fast facts. Shopping is now a major leisure pursuit. 1. Shopping has become an art form…. The majority of Europeans consider shopping to be a leisure pursuit “I shop whenever I have money in my purse ”

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shopping has become an art form
Shopping has become an art form…

The majority of Europeans consider shopping to be a leisure pursuit

  • “I shop whenever I have money in my purse”
  • 50% of Europeans would socialise less in order to have more money to spend shopping1
  • The average GB adult visits a small shopping centre / mall once every 19 days
  • In Spain this rises to 4 visits a month

57% of the population across five Asian markets like to go to a shopping mall on a typical weekday

Sources: Kinetic – “Insight and Application in the Moving World” 2010

/ Kinetic - “Moving World, Asia” 2011 / GB TGI 2011 / Conento Malls, Spain 2011

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Outdoor is shoppers’ most seen medium before purchase

Q: “What media have you seen or heard in the last 30 minutes before shopping?”

45% usually look at ads when they are out shopping becauseit might inform them of something that they’d like to buy1

58% of people say advertising for a product near to where they can buy it, makes it more relevant for them1

Sources: IPSOS DMMA, France, Base: 506 respondents / 1 Kinetic Worldwide People Panel 2010

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Outdoor campaigns boost a brand’s share of mind

Source: Samsung Proximity Qmedia, UK, Sept 2009 / Base: 383 adults

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Advertising close to point of sale resonates with shoppers and drives footfall

45%

of respondents formed an association between a 6 sheet site and the Samsung brand

44%

were encouraged to visit a mobile phone store

Source: Samsung Proximity Qmedia, UK, Sept 2009 / Base: 383 adults

outdoor delivers impressive results
Outdoor delivers impressive results

Cadbury’s Caramel Biscuit launch

“Makes me want to buy or try it”

  • 2nd biggest grocery product launch of 2010
  • In under 1 year Cadbury’s Biscuit sales reached £15.2 million
  • Named The Grocer magazine’s “top biscuit launch” of 2010
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