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Five fast facts about the airport audience

Five fast facts about the airport audience. More people are flying now than ever before. 1. Total number of air passengers has grown by 48% since Jan 2001. 12 month moving average. Total number of passengers . Passengers = departing + arriving + transit.

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Five fast facts about the airport audience

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  1. Five fast facts about the airport audience

  2. More people are flying now than ever before. 1.

  3. Total number of air passengers has grown by 48% since Jan 2001 12 month moving average Total number of passengers Passengers = departing + arriving + transit Source: ACI 2001-2011

  4. Clear Channel Airports have also seen more passengers passing through them • The last ten years have seen a 23% increase in the number of passengers passing through CC airports. Source: ACI 2001-2010 data sets Passengers = departing + arriving + transit

  5. Airport advertising offers an opportunity to connect with a valuable audience of corporate decision-makers. 2.

  6. €282,012 Mean value of private investments (excluding mortgage) compared to € 212,837 of the average EMS citizen 1/4are involved in capital expenditure of €100,000 + 7 times more likely than the average EMS citizen The flying C-Suite has financial authority both privately and within their line of work Source: EMS 2011 Base: Top 20% of consumers by social grade

  7. Flying HNWIs and C-Suites are key corporate decision makers Areas where authorise, specify or take part in corporate purchase decisions Proportion of audience group (%) Source: EMS 2011 Base: Top 20% of consumers by social grade

  8. Frequent air travellers are affluent and financially active. 3.

  9. The flying audience are affluent individuals with higher than average incomes The flying HNWI’s income is 4 TIMES higher than the survey average, the flying C-Suite’s is almost DOUBLE the average Source: EMS 2011 Base: Top 20% of consumers by social grade

  10. Frequent Flyers are active in the financial arena • 38% of Frequent Flyers currently own stocks or shares on their National exchange • 34% more likely to do so than the average top earner Source: EMS 2011 Base: Top 20% of consumers by social grade

  11. Frequent flyers like to indulge in the finer things in life. 4.

  12. Affluent frequent flyers appreciate the finer things in life and like to indulge in luxury goods Luxury items bought in the last 12 months % who bought Source: EMS 2011 Base: Top 20% of consumers by social grade

  13. Flying C-Suites and flying HNWIs spend considerably more on watches than other European high earners Mean price of watch: € 1,003 Mean price of watch: € 2,137 Mean price of watch: € 3,460 Proportion of watch owners (%) Source: EMS 2011 Base: Top 20% of consumers by social grade

  14. Affluent flyers spend more on cars than other top earners. 5.

  15. The flying C-Suite will spend double what the average affluent European spends on their next car Expected price of next car Average : € 42,194 Average: € 22,905 Average : € 32,727 Proportion of audience group (%) Source: EMS 2011 Base: Top 20% of consumers by social grade

  16. Affluent flyers are frequent car buyers, who buy brand new cars and actively look to switch car brand • 1/3 of flying HNWIs and C-Suites plan to buy a car in the next 12 months • 60% of both flying audiences will buy a brand new car in the next 12 months • Half plan to try a different brand from previously owned cars Source: EMS 2011 Base: Top 20% of consumers by social grade

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