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National Confectioners Association

National Confectioners Association. Live Branded Media Strategy. Represents the entire confectionery industry (700 Members) Advancing and promoting the interests of the confectionery industry and its consumers The largest event that NCA hosts for its members is the Sweets & Snacks EXPO.

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National Confectioners Association

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  1. National Confectioners Association Live Branded Media Strategy

  2. Represents the entire confectionery industry (700 Members) • Advancing and promoting the interests of the confectionery industry and its consumers • The largest event that NCA hosts for its members is the Sweets & Snacks EXPO. CLIENT BACKGROUND

  3. THE EVENT

  4. GOAL to make Expo the event for Sweets and Snacks industries PRESENTATION OUTLINE Discover what’s NEW Discover Business $$! Position Only here . . . Mr. Corporate Mr. Main Street Target= Snack buyers 10% snacks

  5. SWOT Analysis

  6. OBJECTIVE

  7. IMPRESSIONS

  8. TARGETING

  9. MR. MAINSTREET TARGET AUDIENCE MR. CORPORATE

  10. Mr. or Ms. Corporate are looking for the next BIG hit! Mr. or Ms. Mainstreet just needs to take care of business! AUDIENCE

  11. ONLY HERE can you discover . . . MESSAGING & POSTIONING STRATEGY

  12. H armonize E liminate Negative Cues M ix In Memorabilia E ngage all Senses THEME: Discovery

  13. FOCUS GROUP

  14. The Ultimate Impression • Focus on: • What’s new in the industry • Latest market trends • Discovering the hottest product • How can we? • Keep visitors constantly engaged & connected • Does not disturb the actual experience or business focus • Alert buyers of the latest industry products in: • 10 football field candy & snack environment • In only 21 total event hours • Generate profit for the NCA & Event • Sounds Good?

  15. Series of synchronized & harmonized product launches • New official products launched every 10 minutes • Coordinated & organized by NCA • Buyers & exhibitors are always alerted • Launch 120 hottest products throughout the three day event • Exhibitors bid for timeslot • Fitted into launch schedule • Exhibitors will announce their • own product launch THE DISCOVERY LAUNCH

  16. Launch Discovery, not Distraction!

  17. Localized Broadcast Radio System • A FREE portable radio headset tuned into launch • Very inexpensive & small in size • Full customizable & designed to products • Can be officially sponsored by an exhibitor • Makes a great event memorabilia for visitors • Could use own phones instead • Attendee has complete control of launch “environment” • No loud announcements and interruptions

  18. Who’s Benefiting?...Everyone! • NCA & The Event: • Generate more income for NCA • Sponsored announcements • Sponsored gifts and prizes • NCA leaves the impression • Exhibitors: • Each brand/company will have its own moment • New products given special time & focus • Exhibitors can announce their exact location floor • Visitors/Buyers: • Keeps them on alert & builds anticipation • Lets them know what is new & hot • It continuously stimulates attendee…”7 minute rule” • ·NCA will announce sponsored gift and prize

  19. Media & International Followers • Product launch will be streamed live on the web • Webcast link sent to thousands of • journalists, bloggers and international medias • Targeted online marketing campaign for pre-event buzz • More brand exposure for exhibitors • International viewers & medias get a taste of the event • Boosts international attendance • Everyone Benefits with this feature • Best of all, NCA profits

  20. OPERATION SWEETS & SNACKS

  21. OPERATION SWEETS & SNACKS • Newest products to troops • Partner with US Troop Support • USPS free boxes/reduced shipping • www.ustroopsupport.com will provide names • Volunteers assemble packages

  22. KNOW YOUR COMPETITION Steal this idea

  23. THINK FORWARD – Green Initiative

  24. THINK FORWARD - Partnerships • Walmart • Clif Bars • TerraCycle

  25. THINK FORWARD – Mini-Booths

  26. HOW DO YOU WOW THEM?

  27. Experience the “Snack Spa”

  28. WOWMOMENT Countdown to a New Era of DISCOVERY Rock the Snack-Spa!

  29. Number of Snacks Industry guests • Flip Camcorders to 10 guests • Electronic Surveys to new guests MEASUREMENT

  30. MEASUREMENT

  31. PRESENTATION REVIEW GOAL to make Expo the event for Sweets and Snacks industries Discover what’s NEW Discover Business $$! Position Only here . . . Mr. Corporate Mr. Main Street Target= Snack buyers 10% snacks

  32. CONCLUSION

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