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RSS Part One

RSS Part One. ACE 2004 June 21, 2004. What if you...?. Offered direct, immediate delivery of fresh content straight to the desktop Provided automatic information channels from other providers right on your website

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RSS Part One

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  1. RSS Part One ACE 2004 June 21, 2004

  2. What if you...? • Offered direct, immediate delivery of fresh content straight to the desktop • Provided automatic information channels from other providers right on your website • Increased content awareness, distribution, and branding for a very small investment

  3. Use RSS

  4. What is RSS? • Rich Site Summary • RDF Site Summary • Real Simple Syndication

  5. Really, though, what is it? • A format for syndicating news and news-like sites • RSS can syndicate: • Major news sites (NYTimes) • News-oriented community sites (Slashdot) • Weblogs

  6. Well, what does that mean?

  7. News (Weblog) page

  8. RSS Feed (0.91)

  9. Defining a channel • Title • Tech, Knowledge, and Community • Link • http://www.extension.iastate.edu/mt/dcoates • Description • Deb’s Blog

  10. News Site

  11. RSS Feed

  12. Defining an Item • Title • Stiles Farm Field Day Set • Link • http://agnews.tamu.edu/dailynews/stories/SOIL/May0404b.htm • Description • THRALL - From crop production to beef cattle, the June 15 Stiles Farm Field Day will feature topics of interest to all segments of the farming and ranching industry

  13. What can I do with RSS? • Find Information • Aggregators • Applications (Feedreader, Sharpreader, RSS Bandit) • Web-based (Bloglines) • Distribute information • RSS Feeds • Web Services

  14. Finding Information • Look • Syndicate this site • XML tag • Search • Syndic8 • Technorati • Blogstreet • Browse

  15. What it looks like on the web page

  16. ...in the RSS feed

  17. ...in an aggregator

  18. Distributing Information • Content Management Systems • Weblogs • Create your own

  19. What can I do with it?

  20. Syndicating Agriculture News withRSS Blair Fannin Texas Agricultural Experiment Station ACE 2004 Lake Tahoe, Nevada

  21. Why We Use RSS • Distribute News Faster. Bypasses “spam” problem. • Journalist or non-media consumer can “subscribe” to our RSS feed and receive updates as fast as 15 minutes each hour.

  22. Why We Use RSS • RSS helps market our Web site. Often when something is posted to a Web site, nobody knows about it until they visit the site.

  23. Why We Use RSS • We currently offer one RSS feed. This feed includes every story we post to our http://agnews.tamu.edu Web site. • We plan to offer several feeds in the future. Examples: Beef news, Crop and Weather reports, Commodity news.

  24. Why We Use RSS • RSS feeds can be used to distribute much more than news. You could offer RSS feeds for new Extension publications, announce new educational videos, newsletters, internal communications.

  25. Why We Use RSS Bill Gates on Blogging and RSS: “…If you just put information on a Web site, then people don’t know to come visit that Web site, and it’s very painful to keep visiting somebody’s Web site and it never changes.”

  26. Journalists Are Using RSS • Beef Today Editor Steve Cornett: “It’s like having an encyclopedia in the book case. It’s right there.” • Local Newspaper in Bryan-College Station. Pitched them the idea of starting their own RSS feed. • Freelance writer in New York. Uses RSS subscriptions for story ideas.

  27. RSS Is FREE!! • You can hand code your own RSS feed (very time consuming!) or there are Web sites that can do it for you!

  28. Texas A&M Agriculture Program RSS Feed http://agnews.tamu.edu/rss.html Actual XML file: http://agnews.tamu.edu/agnews.xml

  29. Texas A&M Agriculture Program RSS Feed

  30. Texas A&M Agriculture Program RSS Feed

  31. Texas A&M Agriculture Program RSS Feed

  32. Texas A&M Agriculture Program RSS Feed

  33. Editorial RSS will transform the way Internet news and information is distributed in the future. Our society is shifting to a “digital lifestyle.”

  34. Editorial Our Texas journalists and non-media consumers are our “customers.” We want to offer them the best, most innovative methods of receiving our news.

  35. Editorial “You can’t just keep doing what works one time, because everything around you is changing. To succeed, you have to stay out in front of that change.” Sam Walton “Made In America. My Story.”

  36. News Aggregators For the PC: Sharpreader: http://www.sharpreader.com AmphetaDesk: http://www.disobey.com/amphetadesk/ Feedreader: http://www.feedreader.com NewsGator: http://www.newsgator.com Aggie: http://bitworking.org/Aggie.html

  37. News Aggregators For the Mac: NetNewsWire: http://www.ranchero.com

  38. Daily Read: Scripting News http://www.scriptingnews.com Dave Winer, considered the father of RSS, is the author of this blog. Useful tips on RSS and other technology news can be found here.

  39. Challenges In The Future • RSS is here to stay (at least I think so.) Bill Gates on Blogging and RSS: “This is a very interesting thing…”

  40. Resources Visit http://cowhand.tamu.edu (Yes, It Has An RSS Feed!) Or E-mail Me: b-fannin@tamu.edu Suggested Reading: “Content Syndication With RSS” by Ben Hammersley

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